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The popular outdoor brand GoLite® has relaunched under new ownership that will honor and extend the original brand’s purpose-driven legacy in far-reaching ways. More than just a technical apparel company, the new GoLite will pair powerful humanitarian and environmental initiatives with an earth-friendly clothing collection that marries outdoor performance and athletic functionality. As before, but with a fresh take on product direction, GoLite will produce simple, sustainable performance products that enable outdoor athletes to do more in nature with less. But making good product that is light on the planet is just part of the new business model. Foundational to GoLite is a mission to leverage product sales – along with new company resources, materials, processes and partnerships – to power charitable and environmental impact.