N. American PR/Marketing Manager, Commercial
Posted by ASSOS USA LLC on 10/31/2018
Industry Sector: Bike
Job Categories: Marketing
City: Salt Lake City
Country: United States
Required Experience: 3 - 5 years
Contact Name: Katie Stewart
Job Type: Full Time
Required to Relocate: Yes
Required to Travel: Yes
Employee May Telecommute: No
Job Seeker Must Live Within:
Job Description & Requirements
Job title: N. American PR/Marketing Manager, Commercial
Work Location: Salt Lake City, UT, USA
Division/Department: Commercial Department
Reports to: Director of Sales
Essential overview of the position:
Oversee marketing and marketing operations for the N. American market.
Detailed Job description and tasks are (but not limited to) :
= Co-ordinating the global marketing team to deliver a distinctive message for the Canadian and American markets.
= Development of market specific strategies in alignment with corporate messaging and objectives.
= Management of PR and associated assets.
= Marketing budget oversight and management for optimization and profitability.
= Development of outward facing collateral; consumer, media, etc.
= Day-to-day execution of all campaigns within the print and digital space.
= Identify and engage consumer facing strategies in a manner which best maximizes exposure and return on investment for brand.
= Planning, execution and management of company field marketing campaigns and objectives.
= Maintain and enforce company visual standards and identity.
= Co-ordinating and execution of event logistics; trade shows, consumer facing events, festivals, etc.
= Develop and manage N. American social media channels and SEO strategy.
= Monitor and engage consumers via said social media channels for company; IG, Facebook, etc.
= Liaise and co-ordinate with outside agency for campaign development and planning.
= Manage and maximize dealer experience center in Salt Lake City.
= Must be open to travel up to 50% during peak season and be an active cyclist.
= Manage brand ambassador & evangelist program
= Coordinate all trade marketing activities
= Develop ASSOS ProShop (the 1%) marketing program
About ASSOS USA LLC
Our mission is to provide innovative, technically outstanding cycling apparel with meticulous, lean design.
Founded in 1976 with the creation of the first ever Lycra® cycling shorts. Thanks to its continued investments in R&D, ASSOS has developed a number of innovations that have imposed the direction in which the bicycle industry has evolved.
Today, ASSOS proudly provides the road and mountain bike cycling gear to more than 30 countries around the world.