Marketing Manager
Posted by Julbo Eyewear on 11/20/2018
Job Basics
Industry Sector: Bike, Outdoor, Snow
Job Categories: Design - Web, Marketing & Digital Marketing, Public Relations, Sales - Inside - Product & Reservations, Social Media - Digital Marketing
Company Type: Accessories
State: VT
City: Williston
Country: United States
Required Experience: 1 - 3 years
Job Type: Full Time
Salary:
Required to Relocate: Yes
Required to Travel: Yes
Employee May Telecommute: No
Job Seeker Must Live Within:
Job Description & Requirements
Julbo Eyewear is looking for an energetic and dynamic person to join our team in Williston, Vermont. Julbo is a 130-year old, family-owned and leading eyewear manufacturer of performance sunglasses and winter sports goggles.
Julbo is seeking a Marketing Manager with strong organizational and communication skills. The ability to work well with others and independently on a myriad of different projects at once is a must.
The Marketing Manager will work closely with the CEO, staff members and our international team in France to support marketing campaigns and sales goals. The Marketing Manager must be willing to travel internationally and nationally several times a year.
The Marketing Manager will be responsible for the following:
- Manage North American digital outreach campaigns through social media, online content, advertising, promotional materials (on and off line), newsletters, public relations and coordinate all brand related initiatives
- Primary voice of North America social media: posting, listening, and interacting
- Produce a wide variety of content including videos, marketing and sales presentations, infographics, guides, blogs, marketing collateral, partner marketing materials, and newsletters
- Create and update annual content and social media calendar
- Content development and distribution of regular email newsletters to retailers, PR, and consumer campaigns and product announcements
- Track all promotions and marketing efforts for results, effectiveness, and ROI
- Oversee and manage all athlete and ambassador programs
- Manage website content, homepage refreshes and landing page creation
- Generate new and creative marketing and sales assets
- Work closely with retail partners and marketing campaigns
- Manage, coordinate, attend and promote local and national level events
- Support in-office customer service
Key Skills:
- Outgoing with excellent verbal and written communication skills
- Keen understanding of web marketing and social media
- Fully understand SEO and analytics
- Proficient with Windows Office
- General understanding and ability to do light design work in Adobe Creative Suite (Photoshop, Illustrator, Indesign, etc.)
- Naturally organized with the ability to manage several projects
- Experience with Netsuite, newsletter tools (Mailchimp), Google Analytics, Magento 2 and WordPress
- Excellent proofreading, content editing, and grammatical skills
- Self-motivated, with an eagerness to take on responsibilities
- Positive attitude, willing to roll with the punches
- Strategic thinker, tactical executioner
Other:
- This is a full-time in-house position based in Williston, Vermont
- The position requires some travel in North America and Internationally
- Julbo has a competitive benefits package including paid time off and assistance with medical and dental insurance
- Julbo also has a mellow dog friendly office space. Being an animal lover is a must. At times there are several mellow dogs sleeping on the couch or on your feet
Submit all resumes and short cover letters to david@julbousa.com
