Marketing & Ecomm Specialist

Posted by Yeti Cycles. on 08/16/2019

Job Basics

Industry Sector: Bike

Job Categories: Marketing & Digital Marketing

Company Type: HardGoods/Equipment

State: CO

City: Golden

Country: United States

Required Experience: 1 - 3 years

Job Type: Full Time

Salary:

Required to Relocate:

Required to Travel:

Employee May Telecommute: No

Job Seeker Must Live Within:

Job Description & Requirements

General Summary:

 

The Digital Marketing & Ecomm Specialist will support the Marketing Technology Manager. This role is responsible for executing marketing campaigns that support our B2B, Pro and direct apparel sales initiatvies. The ideal candidate is a marketer who’s a data nerd and passionate about mountain biking and the outdoors.

Essential Job Functions:

• Implement B2B, Pro and Direct Apparel marketing campaigns, based on direction provided by Ecomm Manager.
• Assist with marketing plan development as needed.
• Implement targeted email and campaign journeys using SalesForce automation tool.
• Keep marketing journeys up to date, adjusting segmentation and targeting as needed based on learnings.
• Execute paid advertising campaigns on Facebook and Instagram to support product launches and brand initiatives.
• Monitor campaigns and provide weekly results that include optimization recommendaitons. Implement recommendations once approved.
• Execute A/B tests to determine most effective targeting stratgeties and creatives.
• Keep Ecomm section of website upated with the latest product information, including price changes, product descriptions, promotion implememtation, etc.
• Work with Jr. Product Manager as needed to maintain site information.
• Regularly merchandise ecomm website to keep product offering relevant and fresh based on seasonality and marketing initiatives.
• Maintain landing pages as needed to support marketing intiatives.
• Inventory management to ensure B2B, Pro and Ecomm inventory is up to date and accurate.

 

Job Qualifications, Competencies and Key Attributes:

 

• Bachelor’s degree or equivalent experience with product/sales/marketing/Ecommerce positions.  1-2+ years of related professional experience. 
• Experience working in SalesForce or similar marketing automation platform – building and executing targeted customer journeys.
• Experience managing ecommerce platforms, including product updates, site merchandising, promotions.
• Capable of working in a dynamic team environment, sometimes on short timelines.
• Strong analytical stills, with proven ability to review data and mine insights.
• Comfortable working in Excel and other database tools/software.
• Strong writing and communication skills.
• Experience executing digital marketing campaigns (Facebook advertising, Paid Search, Affilaite marketing, etc.) is a plus.

Work Enviroment:

Yeti Cycles is a ride-driven company. Everything we do revolves around making the best bikes in the world. The work environment is relaxed but high-functioning. Dogs wander the building; bikes clutter the hallways and we always have good coffee in the morning and hoppy beers in the evening. We’re located near five major trailheads and shut it down from 11:30am-1pm every day to ride. We offer competitive compensation, annual performance- based bonus, comprehensive healthcare, discounted gym membership, matching 401k, life insurance, disability insurance, paid time off, one-time bicycle frame credit and annual apparel credit. 


 

To Apply: Please Email your resume & cover letter to jobs@yeticycles.com – include the job title in the subject line. 


About Yeti Cycles.

YETI IS A PLACE WHERE YOU WOULD FEEL COMFORTABLE

Our offices are cluttered with bike magazines, new parts waiting to be tested, and tons of bikes clamped in bike stands ready for their next ride. If you were to stop by Yeti in the morning, you would be greeted with a big smile and a strong cup of coffee. If you wandered in around lunch time, you would find a locked door and an empty building - we ride everyday from eleven thirty to one. After five-thirty? You would likely be poured a strong, hoppy beer and sit ring-side to a fierce battle of ping-pong.