Digital Marketing Manager
Posted by Far Bank Enterprises on 11/01/2019
Job Basics
Industry Sector: Fishing, Outdoor
Job Categories: Management - Product -Brand, Marketing & Digital Marketing
Company Type: Apparel/SoftGoods, HardGoods/Equipment
State: WA
City: Bainbridge Island
Country: United States
Required Experience: 3 - 5 years
Job Type: Full Time
Salary:
Required to Relocate: Yes
Required to Travel:
Employee May Telecommute: No
Job Seeker Must Live Within:
Job Description & Requirements
Far Bank Enterprise has created the new position of Digital Marketing Manager (DMM).
As the leader in fly fishing, Far Bank manages Sage, Redington and RIO Products fly fishing brands. If you are looking for a collaborative workplace in a fun, fishy, outdoorsy environment than this may just be the right fit for you.
As the DMM, you will develop and drive the digital marketing efforts for Sage, Redington, and RIO Products. The ideal candidate understands how to build data-driven marketing activities that are in line with our unique brand personalities and genuine connection with the fly-fishing community. Working in a team environment, the DMM needs to be tech savvy and on the leading edge of digital marketing technologies/platforms and show the learning agility needed to crunch data and keep up in the ever-changing world of digital marketing.
This position is located on Bainbridge Island, WA and reports to the VP of Sales.
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Who is Far Bank?
Far Bank is an integrated manufacturer and distributor of fly-fishing products, including fly fishing rods, reels, waders, lines, leaders, tippet, and performance outdoor apparel. Far Bank subsidiaries operate under the brand names Sage, Redington, and RIO Products. Our core purpose is to inspire, enhance, and preserve the outdoor experience through exceptional products, extraordinary customer service, and integrity, pride, and passion for our work, business, and industry.
POSITION SUMMARY
Under the direction of the VP of Sales and in collaboration with the Sage, Redington, and RIO Sales and Marketing team, the Digital Marketing Manager is responsible for Far Bank’s digital marketing strategy and execution. The Digital Marketing Manager will lead integrated digital marketing to drive community engagement and incremental revenue opportunities through data-driven marketing, digital demand generation campaigns, and product positioning.
JOB FUNCTIONS & REQUIREMENTS
The DMM will be responsible for creating, implementing, and monitoring a holistic digital marketing campaign across multiple channels, platforms, and categories. The DMM identifies trends and opportunities to optimize Far Bank’s digital marketing spend based on current insights and company objectives. The DMM will be focused on content distribution strategies (SEM, email marketing, etc.) and digital analytics to better target our outbound marketing and build stronger consumer intelligence.
Ideal candidates have 3-5 years prior experience in digital marketing and analytics.
To see job function and requirement specifics and to apply for this position, please visit www.farbank.com.
COMPENSATION
= This is a salary position with a competitive benefits package
About Far Bank Enterprises
Far Bank is the world’s authority in fly fishing, comprised of the greatest brands in the industry – Sage, Redington, RIO Products, and Fly Water Travel. Founded in 1980, Sage’s core mission is “perfecting performance” through our Made in the USA fly rods and high-end fly reels. Redington, acquired by Sage in 2003, is the go-to provider of accessible fly-fishing rods, reels, waders, wading boots, and apparel for the value conscious angler. RIO Products joined the family in 2005 and is recognized as the world's leading producer of the highest performance fly lines, leader, tippet, and flies for the specialty fly fishing market. In 2018, Fly Water Travel (FWT) joined the Far Bank family, complementing our industry-leading products with world-class on-the-water experiences. At Far Bank, our core purpose is to inspire the fly angler through outstanding products and extraordinary experiences. Far Bank Enterprises is a wholly owned subsidiary of the Joshua Green Corporation.
We’re a “work hard/play hard” culture that encourages intra- and inter-department collaboration and camaraderie—whether it’s in the office or on the water. Beyond our internal teamwork, we’re an intimate part of the fly fishing and greater outdoor community, providing our employees unique opportunities to enjoy outdoor gear and experiences.
