The Bicycle Industry Jobs Marketplace

Digital Marketing Specialist, Bike Industry


Posted by Wheels Manufacturing on 11/07/2019

Job Basics

Industry Sector: Bike

Job Categories: Ecommerce Management, Marketing & Digital Marketing, Social Media

Company Type: HardGoods/Equipment

State: CO

City: Louisville

Country: United States

Required Experience: 3 - 5 years

Job Type: Full Time


Required to Relocate: Yes

Required to Travel: No

Employee May Telecommute: No

Job Seeker Must Live Within: 25 miles

Job Description & Requirements

Please outline your experience or interest in the bike industry, as that is a preferred qualification for this role.   



Wheels Manufacturing is a bike passionate organization that exists to design and manufacture the best tools, bike components, and bike compatibility solutions for cyclists. As the Digital Marketing Specialist, you will be responsible for enhancing the Wheels Manufacturing. brand through the creation and implementation of innovative marketing content for email, website, social media, e-commerce, and web marketing. You will thrive working in a fast-paced fun environment where you will manage and maintain the Wheels Manufacturing e-commerce platform and be tasked with enhancing the customer experience. As a member of our small bike-passionate team, you will also play a direct role in helping to develop brand digital marketing strategies for the organization.


Assists with the development and implementation of digital marketing strategies. 

Creates & implements marketing content:  web marketing, email, website, social media & direct to customer accounts. 

Conducts market research and analysis in the bike industry

Develops advertising and marketing materials such as banner ads, social media posts, web pages, sponsored content, videos, or print material

Develops website content and makes small changes and updates to website

Creates webpages for new products and responsible for maintaining and managing existing product webpages. 

Works with Product Management to develop product instructions, or product training content. 

Works with Product Management to effectively launch and market new products

Manages relationships with contractors and hold contractors accountable for deliverables. 

Organizes product expositions, exhibits at tradeshows, and conventions

Takes high quality product photos, uploads them to the appropriate product webpage

Manages product photo and digital asset library



3+ years of professional experience as an e-commerce and/or marketing professional 

Bachelor's degree in Marketing, Communications, or related field

Experience in working in a CRM tool required.  Experience with Vtiger CRM a plus.

Experience with Magento (or similar content management platforms) required

Experience with QuickBooks a plus.   

Experience with THUB and, or similar platforms required 

Experience in the outdoor gear industry strongly preferred. Experience within the bike industry is a plus.    

Strong written/oral communications, research, and proofreading capabilities 

Polished, professional, and confident communicator and presenter

Organized and proficient at managing overlapping projects in a fast-paced environment in a detail-oriented manner

Autonomous & independent worker

Strong knowledge and understanding of current trends in digital media

Limited domestic or international travel may be required


About Wheels Manufacturing

Welcome to Wheels Manufacturing, one of the world’s largest suppliers of high-quality bicycle derailleur hangers, small parts, repair parts, and specialty tools. We started in 1988 in Boulder, Colorado as a small machine shop producing cog removal tools and chain ring spacers, and quickly grew into a large-scale manufacturing facility producing a full line of small parts totaling over 1000 products. We are now located in Louisville, Colorado about 10 miles from our original location. At Wheels Manufacturing we offer a great place to work. We have less than 25 hard working employees in our small business environment. We offer a great total rewards package including competitive benefits, generous PTO, 401(k) with company match, bike and bike gear discounts, paid volunteering and commuter credits. We also do fun stuff like monthly company reviews with lunch and group bike rides.