Brand Evangelist
Posted by Johnson Outdoors Inc. on 07/16/2020
Job Basics
Industry Sector: Outdoor
Job Categories: Marketing & Digital Marketing, Outdoor Education, Public Relations, Social Media - Digital Marketing
Company Type: Recreation
State: WI
City: Racine
Country: United States
Required Experience: 5 - 7 years
Job Type: Full Time
Salary: $70,000 +
Required to Relocate:
Required to Travel: Yes
Employee May Telecommute: No
Job Seeker Must Live Within:
Job Description & Requirements
Do you want a chance to market exceptional outdoor brands that transform consumers' hiking and camping experience?
Join our team!
As our Brand Evangelist, you are a storyteller whose mission is passionately promoting our brands to others. You are a skilled communicator who can educate, entertain and inspire people to “Get Outdoors”, and who loves to be on stage. And your first love is to convert consumers into fans, and fans into brand advocates, furthering our mission of opening the world through the amazing awe of the great outdoors.
For this highly visible role, we need an experienced marketer who can effectively develop and produce compelling, unique branded digital stories, and who can drive actions with measurable results. You will partner closely with senior leadership and cross-functional teams to create organic traction amongst brand customers and future customers.
If you’ve got a talent for the art of storytelling and camping and hiking are your weekend goals, if you love the challenge of understanding consumers and what makes them tick, if you want to market innovative and award-winning products that are industry leaders, then you might just have what it takes to be a part of Johnson Outdoors!
Get in touch with us today!Email your resume, cover letter and salary expectations to us at hr@johnsonoutdoors.com.
What you will be doing:
- You’re our sales team’s key partner to stand out amongst our competition. You make sure they have everything they need to turn leads into sales and to do outbound prospecting: digital stories, product/lifestyle imagery, conversion tips and tricks, FAQs, product teasers, “how-to” video support, aYnd other great sales catalysts.
- You’re the brand protector, helping to educate the community and ensure that all the value we produce gets communicated to them in an authentic, savvy way. You turn features into stories.
- You’re our community organizer. You network and build trusting relationships with media, consumers and potential consumers. You identify and manage key influencers, ambassadors and pro-staff, determining their deliverables and tailoring the content messaging to individual strengths and geographies, ensuring the brand is represented correctly.
- Video content, blogs, customer interviews, presentations and social media engagement are what you do every day. You live in digital media. Being on stage does not scare you. You can interview others and use your curiosity and empathy with other people to become the stars of the show.
- Customers will remember your name. You’ll be the person they remember and want to see again. You get our community to love what we have to offer and become a community that engages with us. You’ll be leading a lot of our social media engagements with our digital audiences.
- You collaborate across functions to feed into strategy development, drive the business forward and increase engagement with customers.
What you need to succeed:
- Bachelor’s degree in Marketing, Communications or equivalent
- 7 years of progressive experience in brand and marketing, which includes leading, managing content plans/strategies, and managing and developing influencers into evangelists
- Credible outdoor enthusiast who is a specialist in the category
- Demonstrates a deep belief in the brand, dedication to bringing about change, connection with others, bringing life to the conversation and pursuing the company’s mission
- Ability to translate brand concepts into something relevant for laypersons and ability to tell an exciting story ? Strong social media presence on multiple platforms
- Experience with a wide range of marketing channels and assets (in-product/app, email, blog, social, videos, events) and understanding of how to use each to achieve business goals.
- Frequent domestic travel and possible international travel required
- Comfortable working in a lean and fast-paced environment
A few pointers about our culture:
- Entrepreneurial spirit and innovation are in our bones! We authentically innovate trusted equipment that gets people out there.
- We are laser-focused on our consumers, and passionate about inspiring people to actively engage with the amazing awe of the outdoors again and again.
- We strive to create meaningful, healthy change in the world as individuals and as a family of brands.
- We value team members who are willing to wear many hats; who take personal initiative, anticipating what needs to be done, and figuring things out to make them happen; but who are also willing to ask help, to assist others and work together.
What you will receive:
- Share in the company’s success – Competitive base salary, with additional earning potential through our cash profit sharing and employee stock purchase plans.
- Find your work/life balance with generous paid time off and holiday benefits, health insurance and wellness plans.
- Further your career with training opportunities including our tuition assistance program.
- Plan for your future with our 401k with company match and deferred retirement contributions, Sons & Daughters Scholarship program, life and LTD insurance, employee stock purchase plan, and more.
All qualified applicants will receive consideration for employment at Johnson Outdoors (and all subsidiaries) without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. Johnson Outdoors is proud to be an affirmative action and equal opportunity employer.
If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, please contact Human Resources at HRSpecialAccommodations@johnsonoutdoors.com to let us know the nature of your request and your contact information.
Pre-employment drug test and background check required.
At Johnson Outdoors, home to some of the world’s most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers. Go for the fun of it with Eureka!® tents, cooking stoves and camping gear, designed to deliver ease of use and complete comfort. Wildly versatile Jetboil® cooking gear lets you enjoy hot, reviving meals wherever adventure takes you. We want people to get out and experience the great outdoors, and we create awesome gear to make sure people have the best experience possible from planning and packing to breaking camp.
Check us out on www.eurekacamping.com and , or find us on Instagram and Facebook!www,jetboil.com
Based in beautiful and affordable Racine, Wisconsin, at our Headquarters on the shore of Lake Michigan, you’ll have incredible access to a variety of outdoor activities whether skiing and snowmobiling in winter, or hiking, sailing, fishing, kayaking or more in summer. Close to both Milwaukee and Chicago, the area boasts a wide variety of amenities including a vibrant arts and culture scene and a host of unique, creative dining options.
