The Bicycle Industry Jobs Marketplace

Bicycle Rim Product Manager - Allite


Posted by United Wheels Company Limited on 02/11/2021

Job Basics

Industry Sector: Bike

Job Categories: Management - Product -Brand

Company Type: HardGoods/Equipment

State: OH

City: Miamisburg

Country: United States

Required Experience: 5 - 7 years

Job Type: Full Time


Required to Relocate: Yes

Required to Travel: Yes

Employee May Telecommute: No

Job Seeker Must Live Within:

Job Description & Requirements


Be the category champion for Allite Bicycle Rim products ensuring organizational alignment in regard to our target consumers and trends, marketplace landscape including competition and retail channel and product strategy with responsibility for defining critical features, costing and delivery targets

Developing successful products that are delivered on time to meet sales margin goals. Maintaining excellent knowledge of competitors and industry trends. Communicating product features/benefits clearly to broad audience of external and internal customers. Collaborating with sales, finance, purchasing, marketing and creative departments.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

=         Manage the execution of new product initiatives and/or core product improvements from inception to market launch

=         Conduct competitive analysis to understand the market and key opportunities to differentiate product

o   Develop product requirements

o   Compiling and disseminating competitor product information

=         Define the consumer target, positioning, key benefits and features

=         Lead and execute product specification ensuring the product is innovative, class leading and appropriate for tomorrows consumer

=         Lead the intercompany product line management and related marketing and branding tasks

=         Actively participate in research and share insights with the cross-functional teams

o   Providing technical information to sales, purchasing, brand managers

=         Work closely with Industrial Design, Engineering, our Asian development team and Quality Assurance on executing the product

o   Communicating clearly and daily with overseas suppliers

=         Lead product development activities associated with the product launch

o   Delivering accurate samples for photo shoots

=         Track project timeline and ensure team is hitting key milestones

=         Lead development of product packaging, partnering with Creative Team

=         Partner with Channel Marketing to develop selling story for channel partners

=         Managing ongoing business post launch, including tracking product performance

o   Collaborating with warranty and customer service staff to resolve technical issues

o   Assisting sales with clinics, training, store visits, etc.

=         Lead the development and execution of the global warranty and service parts product line list. Including identifying key service parts, item creation, material master set up, and inventory forecasting

Supervisory Responsibilities

No supervisory responsibilities

Education and/or Experience

Bachelor’s Degree in Engineering is preferred with a Marketing degree considered or equivalent work experience with 5+ years of product management experience. Bicycle industry experience is preferred. Must be an active bike rider, regardless of category. Brand management experience a plus. Must have solid decision making and problem-solving skills with strong attention to detail.  Ability to compile, analyze and establish facts and prepare recommendations.  Must possesses exceptional verbal, written and interpersonal communication skills and solid comprehension and listening skills while employing diplomacy and tact in all situations. Ability to be self-motivated while maintaining positive collaborative and effective working relationships and have excellent time management and task prioritization skills required.  Must adapt to changing/evolving priorities and strategies, rely on experience and judgement to plan and accomplish goals and possess a wide degree of creativity and latitude.  Experience working with Far East manufacturing is preferred. This position will require approximately 10% domestic travel and approximately 15% international travel.  Must be able to obtain a valid passport.

About United Wheels Company Limited

We design and manufacture high end bikes for the dirt! We are a global holding company of outdoor brands including Huffy, Niner Bikes, Batch Bicycles, Royce Union, Buzz E-Bikes and Allite, Inc.Our brands ship more than 5 million bicycles annually to thousands of retail locations throughout the U.S. and more than 40 countries.