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PPC/Paid Search Manager

 

Posted by onXmaps, Inc. on 02/27/2021


Job Basics

Industry Sector: Action, Hunting/Shooting, Lifestyle, Outdoor, Snow

Job Categories: Computer - Information Technology, Marketing & Digital Marketing

Company Type: Recreation, Retail

State: MT

City: Missoula

Country: United States

Required Experience: 5 - 7 years


Job Type: Full Time

Salary:

Required to Relocate:

Required to Travel:

Employee May Telecommute: Yes

Job Seeker Must Live Within: Telecommute


Job Description & Requirements

ABOUT onX

Headquartered in Montana with offices in both Missoula and Bozeman, onX is rooted in a passion for the peaks and rivers surrounding us. We bring our devotion to the outdoors to work daily with a singular, powerful goal; to inspire others to find their own adventures off the pavement. Through the melding of technology and passion for the outdoors we enable people to craft rewarding, dynamic outdoor experiences.

WE ARE LOOKING FOR

Reporting to the Leader of Growth Marketing, the PPC/Paid Search Manager will be responsible for executing and optimizing aspects of the onX paid acquisition program, including Google Search Ads,  Microsoft Search Ads, and Google Display. We are looking for someone passionate about search engine marketing and the outdoors.

LOCATION: Missoula, MT strongly preferred

WHO YOU ARE: 

  • Search Marketer. You've managed paid search campaigns across the major platforms. You’re no newbie to the world of automation; you have experience leveraging manual & automated bidding strategies, making optimizations, and managing budgets. 

  • Innovative Collaborator. Your skills stretch beyond PPC -- you're savvy with Google Suite and Data Visualization tools, and you have an A+ in “Data Literacy”. Most importantly, you know when there's an opportunity at your fingertips and are quick to loop-in and collaborate with creatives, data analysts & engineers to make it a reality.

  • Detail Lover. You know one false keystroke can topple an entire attribution empire. This is not a “fast and loose” role, and you like it that way.

  • Number Cruncher. By now, you know paid advertising is a numbers game. Mental math might not come naturally, but it helps if it does. (Formulas do, too.)

  • Spreadsheet Master. Do spreadsheets make you dizzy? Probably not. Spreadsheets make you hungry to extract the insights that will make your campaigns sing.

  • Revenue & Efficiency Driver. The beauty—and the challenge—of paid advertising is how easily it’s tied to revenue and company growth. That thrills you because you’re going to make a direct impact. 

  • Ambitious Executer. You’ve crushed campaign management in search advertising before, might have some SEM certifications or app industry experience under your belt, and are ready to take on more campaigns, more channels, or both.

RESPONSIBILITIES

(Essential Job Duties)

  • Manage Campaigns. You’ll identify and execute campaign management tactics daily across multiple campaigns and digital marketing tactics including—but not limited to—settings, targeting research, creative, landing pages, A/B testing, tracking, and analysis.

  • Optimize Constantly. You’ll work to maximize CTR and conversion rate through best practice adoption and continuous testing effort, all while lowering—or maintaining—CPAs as we grow.

  • Hit Growth Targets. We’ve got some aggressive goals, and you’re pumped to try to exceed them with quick and precise execution. You might even find opportunities for growth and efficiency that we haven’t thought of yet. 

  • Analyze and Report. You’ll help maintain dashboards, providing in-depth analysis of the accounts and campaigns.

  • Prioritize. There’s so much you can do, but you’ll focus on what you should do, right away. To-do lists fear you and managers love you because you get it done so well.

     

REQUIRED QUALIFICATIONS

  • Five (5) or more years of professional experience managing paid search campaigns
  • Proven experience scaling paid acquisition volume or increasing efficiency
  • Understanding of Google Ads advertising strategies, prospecting, retargeting, and best practices
  • Familiarity with various attribution models and tracking methods
  • Ability to forecast and set goals on a micro and a macro level

PREFERRED QUALIFICATIONS

  • Google certifications, mobile marketing, and app industry experience a plus
  • Solid Excel skills
  • Superior writing, attention to detail and communication skills
  • Self-starter with the ability to find solutions for unstructured problems
  • Statistical and critical thinking skills
  • Collaborative, well organized and efficient
  • Understanding of the hunting or outdoor industry is preferred

PHYSICAL WORKING CONDITIONS

The following physical requirements represent those that are required to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Sitting - [90%]
  • Standing - [0%]
  • Walking - [0%]
  • Bending - [Occasionally]
  • Kneeling - [Some]
  • Lifting - [Up to 25 pounds]
  • Reaching - [Regularly]
  • Telephone Use - [Yes]
  • Computer Use/Manual Dexterity - Yes

WHAT WE ARE OFFERING YOU

  • Competitive salary and opportunities for growth
  • Comprehensive medical, insurance, and wellness benefits
  • Four weeks paid family leave 
  • 401k matching at 100% the first 3% you save and 50% from 3-5%
  • Company-wide outdoor adventures twice per year
  • Amazing outdoor industry discounts
  • Summer hours for salaried employees

onX COMPANY VALUES

Our principles guide the decisions making of our company.  They define the culture at onX, what we have learned through experience and are the code by which we operate. They are fundamental, enduring and actionable–a benchmark by which we measure the team behavior and performance. 

We put the customer first.

We are passionate.

We win as a team.

We take ownership

We work with urgency.

We are curious and seek the truth.

We innovate & take risks.

 

Position open until filled

onX is an Equal Opportunity Employer



About onXmaps, Inc.

Headquartered in Montana with offices in both Missoula and Bozeman, onX is rooted in a passion for the peaks and rivers surrounding us. We bring our devotion to the outdoors to work daily with a singular, powerful goal; to inspire others to find their own adventures off the pavement. Through the melding of technology and passion for the outdoors we enable people to craft rewarding, dynamic outdoor experiences.