Brand Marketing Manager
Posted by Erem on 07/20/2021
Industry Sector: Outdoor
Job Categories: Ecommerce Management, Management - Brand, Marketing & Digital Marketing
Company Type: Apparel/SoftGoods, Conservation, HardGoods/Equipment, Retailer
Required Experience: 3 - 5 years
Job Type: Full Time
Required to Relocate: No
Required to Travel: No
Employee May Telecommute: Yes
Job Seeker Must Live Within: Telecommute
Job Description & Requirements
Erem Brand Marketing Manager
Erem Company Overview
Founded by the family that started and ran Timberland, Erem is a new, direct-to-consumer outdoor performance gear company focused on the desert. Erem’s mission is to enable people to experience the beauty, vastness, and extremes of the desert while positively impacting people, place, and planet. Erem’s first product is a hiking boot that sets a new standard in both desert performance and environmentally sustainable outdoor gear.
Our team works remotely but we are a very close-knit group; we have huge ambitions and take every chance we can to spend time outdoors. We are now looking to add an extraordinary brand marketing talent to our team as we prepare to launch. If you are a desert lover + outdoor enthusiast, are motivated to build a world class brand with social + environmental impact at its core, have experience with DTC brands, and are a move-fast-and-break things kind of person, then we want to hear from you.
Brand Marketing Manager
The Brand Marketing Manager will work directly with Erem’s VP of Marketing and CEO. Your two primary functions in this role will be:
To develop, execute, and distribute engaging and inspiring brand + product stories
Help set content strategy across digital channels, including advertising, email, site, social, blog, and more
Develop, maintain, and operate brand editorial calendar to support 365-day business
Provide creative direction and lead execution of day-to-day and hero content creation including blog posts, website enhancements, campaign photo shoots and brand videos
Manage distribution of content through all key marketing channels
To build and execute brand and product GTM activation plans, which will include owned digital channels, partnerships, consumer promotions, experiential events, and more
Manage product GTM activations across conversion touchpoints
Manage and operate paid influencer and ambassador marketing efforts from brief to daily management
Engage with official non-profit partners as Erem’s point-person; you will work with partner to create content, throw events, and more
Manage brand collaboration program including briefing, partner recruitment, resourcing, and daily management
Manage and operate Erem’s “Pro” program (offering gear to outdoor industry professionals, and B2B outfits)
As an experienced marketing generalist on a small team, you will also be asked to lead various other 1-off projects and to roll up your sleeves and pitch-in on just about everything, including the Erem Marketplace (marketplace of 3rd party vendors on our site), email, loyalty programs, PR, events, and more.
The right person for this role is an experienced, self-motivated, ambitious, fast-moving marketer that:
Is able to lead programming from briefing to execution with minimal oversight while balancing multiple competing priorities
Is a people person that enjoys building coalitions with brand partners and interacting with customers
Has direct-to-consumer (DTC) experience
Has startup experience, thrives in an environment with little structure, and is extremely fast paced
Is happy working in a remote environment
The right candidate is also:
A desert lover
A gear head
Inspired by the chance to have meaningful social and environmental impact
Our team already works across multiple time zones. If you are the right person for this role, we will gladly make it work no matter where you are based.
Compensation & Perks of the Role
Erem is an equal opportunity employer that does not discriminate against any employee or job applicant because of race, color, religion, national origin, sex, physical or mental disability, or age.
Compensation for the Senior Brand Marketing Manager includes:
Equity in Erem
Health + dental benefits
As a member of the Erem team you will also:
Be part of our unlimited vacation and flexible geography policies
Spend a lot of time outdoors and in the desert
Be part of a team of kind yet ambitious people who are trying to do something new and big, are motivated to have a positive impact, and are intent on having fun
Enjoy free Erem product
Get paid time off to do community service
Does this role sound like the right opportunity for you?
Founded by Jeff Swartz (Former CEO of Timberland) & Noah Swartz (Harvard MBA), Erem is a new, direct to consumer outdoor footwear and apparel company for the desert. Our mission is to enable people to experience the beauty, extremes, and vastness of the desert, while positively impacting people, place, and planet.
Erem is growing and looking to add new members to our team. Do you love the desert? Do you love spending time outdoors? Are you motivated to have a social and environmental impact?
If Erem’s mission resonates with you, then we want to hear from you.