Sr. Marketing Manager

SR. MARKETING MANAGER

North Sails Global Marketing, Rhode Island, USA

Overview:

North Sails is in search of a Senior Marketing Manager to oversee our marketing department. Working as a strategic partner to the VP of Business Development, you’ll be the primary contact to lead our marketing team and are responsible for executing a global marketing plan while also supporting our vast network of local sail lofts. Our ideal candidate will have modern marketing experience and the ability to lead a global team of account managers, writers, designers, content creators and interact with various departments regularly. 

If you have the get-it-done mentality, with an ability to keep your teams motivated and encourage their creativity and innovation, we’re excited to meet you.

Objectives of this Role:

• This role encompasses evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and executing on a mar-comms schedule for growing awareness of our brand and industry-leading products. 

• Execute an effective schedule of online and offline marketing and communications initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, and brand storytelling

• Identify short-term and long-term scheduling, budget, and resource needs, including developing and managing an annual marketing budget.

Essential Duties & Responsibilities:

Marketing:

• Directing the creation of compelling marketing and advertising campaigns to articulate product and service offerings, key benefits, and messages for use by sales and marketing

• Drive campaign management for both global and local lead generation programs across multiple channels; including but not limited to seasonal promotional activities, product launches, segment-specific growth initiatives, and brand-building content campaigns

• Create content for marketing collateral, website/blog/social media, and other initiatives

• Assist with press releases, contributed articles, presentations, events, and conferences, and trade shows. 

• Work with global departments and local offices to identify product and client success stories and work with marketing to create appropriate content and collateral.  

Department and Project Management:

• Responsible for all aspects of marketing projects, including meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking/monitoring procedures  

• Establish and articulate project scope, strategy, and objectives to key stakeholders, production team, and wider marketing department

• Manage creative production timeline of online and offline marketing assets, graphic design, video production, and web development, from the initial concept to finished product and execution

• Drive efforts improving the efficiency and effectiveness of North Sails marketing 

• Drafting reports for the VP of Business Development and key stakeholders

• Internal reporting and other duties as assigned

• Vetting of creative for advertising campaigns for sign off by VP Business Development

• Support local account manager and sail lofts with experiential marketing activities; in-loft activities, events, trade shows, etc.

Qualifications:

• Intuitive, proactive, collaborative, leader, driver, creative problem solver, analytical, versatile professional to complement our “if the best exists, we use it. If it doesn’t, we will create it,” culture.

• 5-7 years of professional marketing experience with a bachelor’s degree in business, marketing, communications, or related field.

• A team leader with strong management skills in running a marketing team, with a willingness to share your knowledge to support the team and nurture more junior team members

• Ability to manage multiple projects with varying priority at one time 

• Experience working closely with a sales organization and have a strong affinity for sales team success.

• Experienced in CDP/CRM programs (at North Sails, we use Bloomreach), CMS (WordPress), web conferencing tools, and expert-level proficiency with Microsoft or Google Suites.

• Familiarity with data warehousing, business intelligence, or analytics is a plus.

• Strong copywriting and proofreading skills

• Attention to detail and upholding brand standards and consistency

• Must be comfortable working in an open office environment

• Willingness to travel and have flexible working hours to accommodate a global marketing team and network of local lofts

• Must be comfortable working in an open office environment

About North Sails Group

We are a unique sailmaker, built on a champion spirit. Our past and present triumphs make us who we are and set us apart from other sailmakers. 

North Sail was started by Lowell North in 1957 with a simple philosophy: get the best people and commit yourself to make the best product. Be clear, creative, methodical and competitive in spirit. Surpass your wildest imagination. Today, the business is the largest division of North Technology Group and is  the world leader in sailmaking technology. North Sails holds the patents for 3Di, a unique composite construction process, resulting in high-performance sails that approach the shape holding of a rigid foil. North Sails is the sailmaker of choice on the majority of America’s Cup, Grand Prix, Ocean race boats and Superyachts. North Sails is also the world’s leading sailmaker for one-design classes with more National, World and Olympic Class victories than all other sailmakers combined.

Head over to YouTube to learn more: https://youtu.be/qao1Am6eHQ8