The Bicycle Industry Jobs Marketplace

Senior Marketing Specialist


Posted by Hayes Performance Systems on 09/22/2021

Job Basics

Industry Sector: Action, Bike, Fitness, Lifestyle, Outdoor

Job Categories: Marketing & Digital Marketing

Company Type: HardGoods/Equipment, Retailer, Retail

State: WI

City: Mequon

Country: United States

Required Experience: 3 - 5 years

Job Type: Full Time


Required to Relocate:

Required to Travel:

Employee May Telecommute: No

Job Seeker Must Live Within:

Job Description & Requirements

Company Overview:

Love having fun at work while being part of a company in growth mode? Seeking a challenging yet rewarding career in a fast-growing global bicycle business? Then Hayes Bicycle Group is your perfect fit to begin a career in Marketing.

Hayes Performance Systems is a global manufacturer of brakes, suspension systems, wheels and components. Based in Mequon, Wisconsin, Hayes is just a quick 20-minute drive from the city of Milwaukee and have facilities in Salt Lake City, China, Taiwan, and Munich, Germany.

We seek an experienced Senior Marketing Specialist to take our marketing efforts to new levels. We are experiencing tremendous growth in an industry that exudes fun, adrenaline rushes and is in high demand. Interested? Check out this hype video: Like what you see?  Then read on: 

Responsibilities and Duties Include and Not Limited to:

Provide excellent support and management of marketing projects. This includes and not limited to: familiarity with website CMS, learning SEO best practices, updating product descriptions/pricing, creating metatags for SEO purposes, uploading new images, and general updates on a regular basis.

Working with the product management and sales team, develop sales tools to support sales activities as well as ensure all product information is accurate in sales collateral, tech materials, website, and marketing materials.

Execute strategy and tactics within marketing plans around new product launch activities by driving and/or supporting creative direction. This may include the management of technical and produced video productions.

Be a thought leader and engage in market research activities.

Event support management for defined local and global shows. This includes and not limited to: planning, promotions/giveaways, sourcing, logistics, media interaction and social media campaigns, etc.

Aid in the development of defined media plans; advertising, awards, and product seeding support.

Drive recommended, planned and organic social media posts to fit within the social media strategy.  

Support and manage defined sponsored athletes by obtaining content for social media and customer-driven activities. 

Collaborate with the creative team to brainstorm new, innovative ways to go to market.

Manage internal product displays so product showcase and product cards are relevant to current product offering. 

Assist with the development and deployment of internal events and communications.  

Define and execute relevant benchmark studies.

Other duties as assigned.

Required Skills: A Bachelor’s degree in Marketing, Communications or Project Management is required, or a minimum of 4-6 years’ experience. Experience in marketing bicycle products/services is preferred.

Benefits: Hayes Performance Systems offers a competitive benefit package including medical, dental, vision and life insurance, as well as 401-K, vacation and holiday pay, tuition reimbursement and more.


About Hayes Performance Systems

Hayes Performance Systems was founded in 1946 as HH Products, a Milwaukee manufacturer of parts for outboard motors and small engine components. Today, we are a multi-national business boasting world class operations in North America, Asia and Europe. Since 1969, Hayes Performance Systems has been located in Mequon, Wisconsin. The site includes offices and a state-of-the-art manufacturing facility spanning 155,000 square feet, where 300 senior executive, sales, engineering, support and production staff are employed. Hayes Performance Systems employs approximately 600 employees worldwide in the USA., Taiwan, China and Germany.