Copywriter

Posted by Newell Brands on 10/08/2021

Job Basics

Industry Sector: Action, Bike, Fitness, Lifestyle, Outdoor, Snow

Job Categories: Ecommerce Management, Management - Brand, Marketing & Digital Marketing, Social Media - Digital Marketing

Company Type: Accessories, Apparel/SoftGoods, HardGoods/Equipment, Recreation, Retailer, Service

State: NJ

City: Hoboken

Country: United States

Required Experience: 3 - 5 years

Job Type: Full Time

Salary: competitive

Required to Relocate: Yes

Required to Travel: No

Employee May Telecommute: No

Job Seeker Must Live Within: 25 miles

Job Description & Requirements

Position Title: Copywriter          

Location: Hoboken, NJ

Reports to: Copy Manager

 

Job Summary:

 

Newell Brands is searching for a seasoned Outdoor & Recreation Copywriter to join our Digital Content Team, charged with developing digital-first content for Newell’s stable of heritage-rich, iconic brands, including Marmot, Coleman, ExOfficio, Contigo and more.

This role will work across outdoor and beverage brands with ample opportunity to collaborate on Marmot, ExOfficio, Coleman, Contigo and other brands. A history or strong interest in outdoor sports that might include skiing/snowboarding, climbing, camping or hiking and an active/outdoor lifestyle is a plus. The right candidate for this role is comfortable presenting and defending copy and creative ideas to multiple stakeholders. This Copywriter will have a strong aptitude for executing creative briefs. This writer also demonstrates a keen eye for detail, able to execute copy for email campaigns, product descriptions, paid social, and more. The right candidate for this role is comfortable working independently, can set their own priorities and multitask, but is also a true collaborator and always open to learn. They must be adaptable and able to switch between tone of voice while navigating content across different brands. They value consistency, accuracy, and enjoy a fast-paced and flexible work environment. Experience in eCommerce is a must.

 

Key Responsibilities:

• Conceptualize, write, and edite-commerce content—including promotional emails, product copy, Amazon A+ and Webcollage copy, website copy, banner ads, SEO copy, special projects, and more—for Newell’s 40+ brands
• Refine and deliver on brand promise, tone, voice, and personality within content deliverables
• Work closely with designers to align copy with visuals
• Work with producers/project managers to deliver copy in accordance with business needs and on deadline
• Stay abreast of innovations and best practices in ecommerce creative
• Leverage web analytics, customer insights, and user feedback to optimize content impact
• Adhere to internal, brand, and retailer style guides to maintain content standards

 

Key Qualifications:

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• BS/BA or University degree in English, Communications or a related field
• Experience working in a consumer package goods (CPG), fast-moving consumer goods (FMCG), consumer durables industry, and/or retail strongly preferred.
• 4-6 years of digital marketing and/ore-commerce work experience

·      Experience working with Digital Marketing agencies preferred

·      Demonstrated integrity and maturity, and a constructive approach to challenges

·      Ability to operate independently given direction, defend work, and bring ideas and solutions to issues raised

• Leverage collaborative tools like Miro and project management platforms to problem solve, anticipate timeline shifts, and create new processes as needed
• Strong written and verbal communication skills
• Ability to effectively work with and connect with all levels of employees across multiple functions & geographies
• Detail oriented and operationally focused
• Strong organizational skills with the ability to multitask
• Takes initiative & with impeccable follow-up skills

 

About Newell Brands

Oster, Sunbeam, FoodSaver, Mr. Coffee, Rubbermaid Commercial Products, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.