Content Producer

Posted by AllGear Digital on 01/20/2022

Job Basics

Industry Sector: Outdoor

Job Categories: Marketing & Digital Marketing, Social Media - Digital Marketing

Company Type: Publication/Media

State: CA, CO, MN

City: Minneapolis

Country: United States

Required Experience: 3 - 5 years

Job Type: Full Time

Salary:

Required to Relocate:

Required to Travel:

Employee May Telecommute: No

Job Seeker Must Live Within:

Job Description & Requirements

Lola Digital Media is seeking a passionate Content Producer who will be responsible for working with a network of freelance and in-house writers, photographers, and videographers to create editorial-grade custom content for print, digital, and social that will resonate with our diverse audience across the LDM network and fulfill our brand partners’ objectives. The role requires proven editorial chops—the ability to assign, edit, and write everything from gear and service copy to long-form profiles—experience with video production, and strong project-management skills.

Major Job Responsibilities:

• Executes all custom article content including articles and affiliate content. Additionally involved in video and fully custom projects
• Reports to the Marketing Projects Director
• Works closely with Sponsored Content Writer to align brand goals with content direction
• Collaborates with the creative, editorial, and sales teams to execute campaigns
• Collaborates with the sales team to develop marketing solutions, plans, and branded content programs and proposals

Who You Are:

• A minimum of 4 years of related work experience, ideally in the digital media industry
• Candidates for the position should have a basic understanding of digital advertising and marketing, especially publisher-direct advertising
• Excellent interpersonal and written communication skills
• Must possess strong organizational and analytical skills with the ability to work across internal departments
• A keen ability to see opportunities, understands needs, create solutions, set proper expectations and close deals
• Strong experience working with PowerPoint and Excel and is experienced using research and marketing to craft and deliver unique proposals/presentations
• Photoshop or basic image-editing skill is a plus
• Experience with Google Ad Manager and Google Analytics is a plus
• Self-starter that is ambitious in nature, with an entrepreneurial approach
• Passion for the outdoor industry and an active lifestyle is a plus

About Lola Digital Media:

At Lola Digital Media, we strive to inform, educate, and entertain readers about the passions, products, and people that enrich their lives. We own and operate a diverse set of digital media brands, including GearJunkie, Switchback Travel, iRunFar, Bikerumor, Soap Hub, My Pet Needs That, and other top names in their respective niches.

Lola Digital Media is committed to creating an inclusive and welcoming environment for all, both for our company and in our content. As a minority-owned business, Diversity, Equity and Inclusion is more than an initiative at Lola Digital Media — it’s deeply woven into the fabric of our organization. Prioritizing DEI at our company isn’t just about growing our already diverse team, but about the role we can have in being a part of the broader global conversation.

If you are interested in working closely with our team of journalists, editors, video producers, podcast hosts, and content creators to deliver expert content to our passion-driven audiences, let’s talk!

About AllGear Digital

We are committed to creating an inclusive and welcoming environment for all, both for our company and in our content. As a minority-owned business, Diversity, Equity and Inclusion is more than an initiative at AllGear Digital — it’s deeply woven into the fabric of our organization.