The Bicycle Industry Jobs Marketplace

Northwest Arkansas Program Coordinator


Posted by PeopleForBikes on 01/25/2022

Job Basics

Industry Sector: Bike

Job Categories: Management - Team

Company Type: DoesnotApply

State: AR

City: Benton County

Country: United States

Required Experience:

Job Type: Full Time

Salary: $45,000 - $56,000

Required to Relocate:

Required to Travel: Yes

Employee May Telecommute: No

Job Seeker Must Live Within:

Job Description & Requirements

About PeopleForBikes

PeopleForBikes works to unite millions of Americans, thousands of businesses and hundreds of communities to make every bike ride safer, more accessible and more fun. Our mission is to get more people on bikes more often and make biking better for everyone. Nationwide, PeopleForBikes represents 295 supplier members, more than 1,100 Ride Spot retailer members and nearly 1.4 million individuals. We support and promote bicycling’s benefits and back crucial bike infrastructure policies, projects and programs.

Position Summary

PeopleForBikes is hiring a program coordinator to support its two-person Northwest Arkansas Bike Business Innovation team. The ideal candidate is enthusiastic about getting more people to commute by bike and enjoys collaborating with stakeholders within the Northwest Arkansas community to accomplish the Bike Business Innovation program’s goals. This position is responsible for assisting our team in developing and implementing behavior-changing programming and working with partner businesses to communicate information about the bike program to employees.

This work requires a dynamic, accelerated approach that leverages internal and external resources. This person will support the team in designing and deploying resources that engage, inspire and motivate people to ride bikes more often — all in service of increasing employee-based bike riding. 

The Northwest Arkansas program coordinator will work directly with the PeopleForBikes team in Benton County, Arkansas, and report to the Northwest Arkansas Bike Business Innovation manager.

Required Qualifications

  • Experience helping teams with program design, delivery and communications.

  • Experience with marketing and communications campaigns for print and digital channels. 

  • The ability to deliver inclusive programming that reaches a diversity of individuals at any given workplace.

  • Demonstrated verbal (including public speaking) and written communication skills.

  • Collaborative team approach to work and the ability to interface with external partners and people with diverse backgrounds and perspectives.

  • The ability to self-direct, work independently (including from a remote office), comfortably juggle multiple projects and work on tight timelines.

  • Willing to travel 10% of the time.

  • Available to work early morning, evening and weekend events as needed.

  • A commitment to safe, healthy, reliable and affordable access to bicycling for all members of a community.

  • PeopleForBikes will consider alternative ways that an applicant may have gained the required qualifications, outside of traditional pathways. 

Desirable Qualifications

  • Experience in data collection (participation metrics, research, interviews and observations). 

  • Experience in facilitation (organizing and leading a structured, productive group conversation).

  • Experience conducting outreach in diverse communities, identifying underserved communities and supporting strategies to enhance access to program offerings for those communities.

  • Experience in event design and management.

  • Experience with active transportation programs, group rides and bike industry knowledge and relationships.

  • Experience using technological tools, including phone-based apps and other interfaces, to accomplish goals. 

  • Experience using Adobe Illustrator and Photoshop, email marketing service platforms and social media platforms. 


The program coordinator’s primary roles will be:

  1. Delivering communications campaigns to raise awareness of and participation in the NWA program among corporate partners’ workforces.

  2. Coordinating program activities, such as classes, workshops and group rides, that increase transportation bicycling activity among employees and ultimately bicycle commuting to participating corporate campuses in Benton County. 

The coordinator will also be expected to:

  • Assist the program manager in designing and implementing comprehensive action plans for project delivery, including timetables and budget for projects or program elements.

  • Help the team design ways to increase the number of people who bike through a variety of mechanisms, including group rides, infrastructure improvements, targeted campaigns, coaching, events, communications, materials, Ride Spot incentive programs, peer support and more.

  • Help develop stories around successes and progress, as well as create reports and other documents.

  • Implement and track performance measures to evaluate progress and adjust programs accordingly. 

  • Develop and coordinate collaborative relationships with outside organizations, civic leaders and community partners to achieve common goals, offer practical advice and confront barriers to change. 

  • Develop methods of communication and knowledge sharing that inspire ideas and cultivate growth of pilot projects and other community-wide initiatives.

  • Engage and connect communities with expert assistance from PeopleForBikes and other recognized strategists with proven track records of success.

  • Work with and relate to people of different races, genders, socioeconomic classes, job types and other diversity of culture, background and experience. 

  • Other duties as assigned.

Compensation and Benefits 

This “at-will” position offers a competitive salary commensurate with experience with a range of $45,000 - $56,000. PeopleForBikes offers an excellent and comprehensive benefits package. This includes paid health insurance for employees, a generous paid-time-off (PTO) policy including 22 days plus federal holidays, paid parental leave, flexible work schedule including work from home options and optional participation in a deferred compensation retirement plan, with immediate vesting of the competitive employer match. In addition, we provide long-term disability insurance, a regional public transportation pass, a cell phone plan and a computer, along with other benefits.

At PeopleForBikes, our agreed-upon set of team norms is what drives us to do our best every day we show up to work. We continually strive to build and strengthen our team, we work together effectively to serve our mission and we have fun. Beyond that, we’re casual, we work flexibly with some remote work allowed and we love dogs. You don’t have to be an amazing bike rider to work here — what matters to us is a desire to work alongside passionate people improving the world through bikes (and hopefully you love bikes too).

To Apply

  • Interested applicants should submit a resume and cover letter in a single PDF file, via email, with “NWA Program Coordinator” in the subject line to PeopleForBikes’ chief of staff at

  • The cover letter should not exceed one page and briefly explain the candidate’s applicable experience including your experience working with people of diverse backgrounds and perspectives.

  • Due to volume, we will not respond to telephone or in-person inquiries.

  • Incomplete applications will not be considered.

  • The position is available immediately and will remain open until the position is filled.

  • Interested applicants are encouraged to visit for general information and organizational background.

Equal Opportunity

Our work to create safer, more comfortable, and more accessible places for everyone to ride starts with us. As an equal opportunity employer, we are committed to hiring a diverse workforce. We want our staff to be reflective of the backgrounds, experiences and perspectives of the communities we serve, and to create an inclusive work environment where employees and the communities we serve feel welcomed, valued, respected and received. We believe that no matter who you are, where you're from or why you ride, everyone can find joy on a bicycle.

About PeopleForBikes

Launched in 1999 as Bikes Belong, PeopleForBikes includes both an industry coalition of bicycling suppliers and retailers, as well as a charitable foundation. Our foundation is where we house our major programs and engage individual members, affiliate organizations, and corporate sponsors.

Over the years, we have spent more than $30 million to make bicycling better. We’ve invested $2.1 million in community bicycling projects and leveraged more than $654 million in federal, state, and private funding. We have contributed millions to national groups and programs like the Safe Routes to School National Partnership, the League of American Bicyclists, and the International Mountain Bicycling Association, ensuring safer places to ride for both children and adults.

By connecting the bicycle industry and millions of individual riders, we generated political clout that secures a seat at the congressional table for people who benefit from bikes. (And that's just about everyone.) Through these efforts, federal investment in bicycling has quadrupled since we've been on the scene.

We provide a unified front for advocating for bicycling on a national level, a strategic center to ensure collaboration between each piece in the bicycling movement, and the ability to support local efforts through our financial, community and communication resources.