Digital Content Manager

Posted by Visit Bend on 05/10/2022

Job Basics

Industry Sector: Lifestyle, Outdoor

Job Categories: Marketing & Digital Marketing

Company Type: TravelandTourism

State: OR

City: Bend

Country:

Required Experience: 1 - 3 years

Job Type: Full Time

Salary: $60,000 - $70,000

Required to Relocate: Yes

Required to Travel: No

Employee May Telecommute: No

Job Seeker Must Live Within: 25 miles

Job Description & Requirements

Title: Digital Content Manager

Reports to: Marketing Director

Salary Range: $60k-$70k

Position Hours:
Full-time, salary/exempt position based in Bend, Oregon. The work requirement will be approximately 40 hours per week in a hybrid workspace. The role includes benefits specified in the offer letter and will require occasional travel.

Position Summary:
The Digital Content Manager is responsible for working with the VP, Marketing + Communications, Marketing Director, PR + Communications Manager, and Marketing Manager to assist with the day-to-day execution of Visit Bend’s marketing, advertising, and public relations programs. The Digital Content Manager is responsible for monitoring and improving brand awareness of content on digital media platforms with an inclusive lens. The Digital Content Manager will analyze current media and industry trends to develop engaging marketing techniques to increase engagement and attract Bend visitors. The Digital Content Manager is also responsible for managing Visit Bend’s relationships with key content creators. Visit Bend strongly encourages candidates to have excellent diverse and engaging communication and technical skills, especially in utilizing various software tools and applications to create the best marketing essentials. 

This position entails a high level of autonomy, coordination, and organization. It requires a thorough understanding of the various disciplines of marketing, website management, public relations, and utilizing social media to promote a world-class tourism destination.  This role will require ongoing communication and dialogue with stakeholders and community members.

Essential Duties and Responsibilities:

1. Consistently and strategically manages and posts across Visit Bend’s social media channels and third-party platforms
   
   
2. Serves as the point person for contract photographers and videographers
   
   
3. Assists Marketing Director with web content generation and maintenance
   

4. In charge of organization and management of Visit Bend’s digital content library, including photography, videos, and other creative assets
   
   
5. Assists with Visit Bend’s influencer marketing program
   

6. Generates monthly e-newsletters to consumers to support marketing efforts
   

7. Furnishes general marketing support to the Marketing Director as needed
   

8. Assists with miscellaneous design and writing projects, updating web content as needed with SEO top of mind
   

9. Creates owned content for social and web on an as-needed basis
   
   
10. Generates monthly performance reports for board meetings and other needs as requested
    
    
11. Update and assist VP, Operations + Policy with CRM platform as needed
    

12.  Additional projects as assigned by the Marketing Director, VP of Marketing + Communications, and/or President/CEO

Minimum Required Skills

1. High level of comfort and expertise with website content management systems, including WordPress; some HTML experience preferred
   

2. High level of understanding and expertise with general marketing practices and strategies
   

3. High level of comfort and expertise with all forms of digital marketing, especially social media
   

4. Basic design skills preferred (Indesign, Photoshop, and Illustrator)
   

5. Strong written and verbal communication skills;  creative copywriting and editing required
   

6. Strong organizational skills (basic understanding of project management tools)
   

7. Proven social media management skills
   

8. Have an inclusive, creative, and innovative approach to content creation on current and emerging digital and social platforms (including IG, TikTok, Twitter, Reddit, Pinterest, Facebook, etc.)
   

9. Visit Bend’s Digital Content Manager position requires a creative and self-directed marketing professional who is driven and highly motivated to create extraordinary marketing happen for Bend tourism.
   

Compensation

1.       Competitive salary - $60k - $70k depending on experience

 

2.       Medical, vision, and dental benefits + Paid PTO

 

3.       Hybrid workplace

 

4.       401k w/ employer match

 

5.       Life and long-term disability insurance

 

6.       Aflac accident insurance with the ability to buy-up

7.       Emergency medical transport services coverage

 

8.       Professional development + health and wellness stipends

 

9.       Healthy, positive, and incredible work culture

 

Visit Bend is a non-membership, non-profit economic development organization dedicated to promoting tourism on behalf of the City of Bend. Visit Bend is a leading provider of information on Bend, Oregon, hotels, restaurants, activities, and Oregon vacation planning.

Visit Bend recognizes the lack of diversity within the tourism and hospitality industry. Visit Bend is actively addressing this by fostering a culture of positive work experience that encourages a sense of belonging for all ethnicities, identities, and backgrounds.

Our team cares deeply about this place we live, play, raise families, and call home. We’re passionate about caring for the wild places, this community, and sharing them with people from all walks of life. We honor all voices and experiences, regardless of where your path takes you. No matter who you are or where you’ve roamed, we welcome you.

Visit Bend is committed to providing equal employment opportunity for all persons regardless of race, color, religion (including religious dress and grooming practices), sex, sexual orientation, gender, gender identity, gender expression, age, marital status, national origin, ancestry, citizenship status, pregnancy, medical condition, genetic information, mental and physical disability, political affiliation, union membership, status as a parent, military or veteran status or other non-merit based factors.

About Visit Bend

Visit Bend is a non-membership, non-profit economic development organization dedicated to promoting tourism on behalf of the City of Bend. Visit Bend is a leading provider of information on Bend, Oregon, hotels, restaurants, activities, and Oregon vacation planning.