Ride Advisor
Posted by Pinarello US Inc. on 06/15/2026
Job Basics
Industry Sector: Bike
Job Categories: Retail - Sales
Company Type: HardGoods/Equipment
State: NY
City: New York
Country: United States
Required Experience: 1 - 3 years
Job Type: Part Time
Salary: $23 - $26 / hour
Required to Relocate:
Required to Travel:
Employee May Telecommute: No
Job Seeker Must Live Within:
Job Description & Requirements
RIDER ADVISOR
Help Riders Achieve Their Goals
La Bottega Pinarello - New York
At Bottega, we believe cycling has the power to change lives. Whether a rider is purchasing their first road bike, building a dream Pinarello, preparing for their next race, or exploring gravel roads for the first time, our role is to help them ride further, faster and more often. We are building a premium cycling destination in New York and are looking for passionate, ambitious Rider Advisors to join our founding team. This is not a traditional retail sales role. We are looking for cycling enthusiasts who love bikes, enjoy building relationships, and are motivated by delivering exceptional service and achieving outstanding results.
The Role
As a Rider Advisor, you will create exceptional rider experiences through expertise, service, and relationship building. You will guide riders through the complete sales journey, helping them choose the right bicycles, apparel, accessories and services to achieve their goals. You will become a trusted advisor, not simply a salesperson.
What You’ll Do
Drive Sales & Rider Relationships
- Guide riders through the complete sales journey
- Conduct rider discovery and needs assessment
- Support bike sizing and fit conversations
- Recommend premium bicycles, apparel and equipment
- Support custom bike build consultations
- Build long-term rider relationships
- Consistently contribute to commercial goals
Deliver Industry-Leading Service
- Create exceptional rider experiences
- Build trust through expertise and authenticity
- Follow up with riders before and after purchase
- Deliver a premium hospitality experience
- Turn first-time visitors into lifelong riders
Product Expertise
Develop deep knowledge of:
- Road bikes
- Gravel bikes
- Performance cycling equipment
- Apparel systems
- Components
- Wheel upgrades
- Bike technology
Who We’re Looking For
- Passionate about cycling
- Strong communication skills
- Hungry to learn
- Commercially minded
- Relationship focused
- Team oriented
- Driven to succeed
- Obsessed with service
We are looking for people who genuinely enjoy helping riders achieve their goals.
Benefits
- Competitive compensation
- Paid vacation
- Healthcare benefits (role dependent)
- Cycling kit allowance
- Bike benefit program and path to ownership
- Staff discount
- Ongoing training and development opportunities
- Career progression opportunities
Hourly rate between $23 and $26 per hour
Built on Heritage. Driven by Innovation.
Join us as we build one of New York’s most exciting cycling destinations.
About Pinarello US Inc.
Pinarello was born out of one man’s passion for racing. As a rider, Giovanni Pinarello was known for winning the Maglia Nera at the Giro d’Italia, but as a frame-builder his name became synonymous with the Maglia Rosa and the Maillot Jaune, with cycling’s greatest champions, with victory.
Some of the most iconic moments in cycling history happened on a bike bearing his name, and today Pinarello is the epitome of success, leading when others follow.
Giovanni took a small shop in Treviso and changed the cycling world, pushing the boundaries, doing what others thought impossible. His objective was simple: To make the world’s best bikes. And seven decades on, Fausto Pinarello continues his father’s legacy the only way that Pinarello knows how – by winning.
Pinarello holds the record for the most Tour de France victories; 15. We've also won the Giro d'Italia 8 times and the Vuelta Espana 7, meaning we're proud to say we are the most successful cycling manufacturer in history.
