Retail Captain
Posted by Pinarello US Inc. on 06/15/2026
Job Basics
Industry Sector: Bike
Job Categories: Retail - Management- Staff
Company Type: HardGoods/Equipment
State: NY
City: New York
Country: United States
Required Experience: 3 - 5 years
Job Type: Full Time
Salary: $29 - $30 / hour
Required to Relocate:
Required to Travel:
Employee May Telecommute: No
Job Seeker Must Live Within:
Job Description & Requirements
Captain – Shift Leader
La Bottega Pinarello - New York
Lead People. Inspire Riders. Raise Standards.
At Bottega, we believe cycling has the power to change lives. Whether helping a rider achieve a personal best, complete their first century ride, build their dream bike, or simply rediscover the joy of riding, we exist to create exceptional experiences that inspire people to ride further, faster and more often. We are building a premium cycling destination in New York and are looking for ambitious, passionate and experienced leaders to join our founding team as Captains. This is not a traditional retail management role. We are looking for leaders who love cycling, thrive in fast-paced environments, enjoy developing people, and are passionate about delivering exceptional rider experiences. If you are hungry, humble, hardworking and excited by the opportunity to help build something special, we'd love to hear from you.
The Role
As a Captain, you will be a key leader within Bottega responsible for developing people, leading the sales floor, delivering exceptional rider experiences and maintaining the standards that define our brand. You will spend the majority of your time alongside the team, coaching in real time, supporting riders, driving commercial performance and creating an environment where both riders and team members can thrive. This role combines leadership, sales, service, coaching, merchandising and community engagement. We are looking for leaders who lead from the front.
What You'll Do
Lead the Sales Floor
- Create energy, momentum and focus throughout the day
- Lead rider consultations and premium bicycle sales conversations
- Support custom bike builds and rider journeys
- Coach Rider Advisors through discovery, sizing, fit and product recommendations
- Drive commercial performance through exceptional service
- Lead by example during every rider interaction
Deliver Industry-Leading Rider Experiences
- Create memorable rider experiences
- Build trust through expertise and authenticity
- Support riders from initial consultation through delivery and ownership
- Resolve rider concerns with professionalism and empathy
- Champion a premium hospitality mindset
Develop People
- Coach, mentor and develop team members
- Provide timely feedback and recognition
- Support onboarding and training
- Build confidence and capability within the team
- Create a culture of accountability, learning and continuous improvement
Maintain Brand Standards
- Ensure exceptional showroom presentation
- Support visual merchandising and product storytelling
- Execute product launches and seasonal updates
- Maintain premium retail standards at all times
Build Community
- Support events, group rides and community initiatives
- Strengthen relationships with riders and local partners
- Help establish Bottega as a destination for the cycling community
What We're Looking For
We are looking for people who are:
- Passionate about cycling
- Strong communicators
- Natural coaches
- Commercially aware
- Rider focused
- Team oriented
- Curious and growth-minded
- Organized and accountable
Most importantly, we are looking for leaders who genuinely care about people and are committed to helping others succeed.
Experience & Skills
Preferred experience includes:
- Retail leadership experience
- Sales leadership experience
- Premium customer service experience
- Coaching and people development
- Visual merchandising and retail standards
- Commercial performance management
- Product knowledge within cycling, sporting goods or premium retail
Cycling industry experience would be your most valuable skill, but we are equally interested in exceptional leaders from premium retail, hospitality and service environments.
What Success Looks Like
- Riders trust your guidance and expertise
- Team members grow under your leadership
- Sales and service standards consistently exceed expectations
- The store operates with energy, professionalism and pride
- Riders return because of the experience your team creates
- Bottega becomes the benchmark for premium cycling retail in New York
Why Join Bottega?
This is a unique opportunity to join the founding team of an ambitious and growing premium cycling business. You will work with world-class products, passionate riders and talented teammates while helping shape the future of one of New York's most exciting cycling destinations.
Benefits
- Competitive compensation
- Paid vacation
- Healthcare benefits (role dependent)
- Cycling kit allowance
- Bike benefit program and path to ownership
- Staff discount
- Ongoing training and development opportunities
- Career progression opportunities
- Access to premium cycling products and brands
Part-time and full-time positions are available, the hourly rate would range from $29 to $31 per hour
Built on Heritage. Driven by Innovation.
If you are passionate about people, love cycling and believe in delivering exceptional service, we'd love to hear from you.
About Pinarello US Inc.
Pinarello was born out of one man’s passion for racing. As a rider, Giovanni Pinarello was known for winning the Maglia Nera at the Giro d’Italia, but as a frame-builder his name became synonymous with the Maglia Rosa and the Maillot Jaune, with cycling’s greatest champions, with victory.
Some of the most iconic moments in cycling history happened on a bike bearing his name, and today Pinarello is the epitome of success, leading when others follow.
Giovanni took a small shop in Treviso and changed the cycling world, pushing the boundaries, doing what others thought impossible. His objective was simple: To make the world’s best bikes. And seven decades on, Fausto Pinarello continues his father’s legacy the only way that Pinarello knows how – by winning.
Pinarello holds the record for the most Tour de France victories; 15. We've also won the Giro d'Italia 8 times and the Vuelta Espana 7, meaning we're proud to say we are the most successful cycling manufacturer in history.

