Outdoor Industry Jobs, Bicycle Industry Jobs, Ski and Winter Sports Jobs
The Outdoor Industry Jobs Marketplace
Outdoor Industry B2B
#
Home Resources About Us Contact Site Map Newsletter   Help
                                 
#
 
Sign In
My Profile
My Account Info
My Favorite Jobs
My Resumes
Search Jobs Now!
Company Profiles

Full-Time Jobs
Part Time/Seasonal Jobs
Telecommute Jobs
Senior-Level Jobs
Independent Rep Positions
    Jobs Last Updated
Today
Past 7 days
Past 30 days
Anytime
    USA State or
Canadian Province
Alabama
Alaska
Alberta
Arizona
Arkansas
British Columbia
California
Colorado
Connecticut
Delaware
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Manitoba
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Brunswick
New Hampshire
New Jersey
New Mexico
New York
Newfoundland
North Carolina
North Dakota
Nova Scotia
Ohio
Oklahoma
Ontario
Oregon
Pennsylvania
Prince Edward Isle
Quebec
Rhode Island
Saskatchewan
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
Washington D.C.
West Virginia
Wisconsin
Wyoming
    Country
Norway
    Job Categories
Account Executive
Accounting
Admin/Clerical
Business Opportunities
Customer Service
Design - Product
Editorial-Video-Photo
Education - Outdoor
Events
Guide
Human Resources
Management
Management - Executive
Management - Product
Management - Sales
Management - Team
Manufacturing
Marketing
Merchandising
Operations
Production - Apparel
Retail - Management
Retail - Mechanic
Retail - Sales
Sales - Company Rep
Sales - Inside
Tech Rep
    Jobs By Company
Arcus Hunting, LLC
ASSOS USA LLC
Avitus Group
Backcountry Hunters & Anglers
Big Agnes
BP Associates
Burley Design
Carl Zeiss SBE LLC
Charlotte Cycles
Columbia Sportswear Company.
Confidential Company
CushCore / Kreft Moto
Far Bank Enterprises
Golden Bike Shop
Hawke Sport Optics
Helsport AS
J&B Importers, Inc.
Kel-Lac Tactical
Magnum Bikes
OARS
Odle Sales, Inc
Outdoor Edge Cutlery Corp.
Palo Alto Bicycles
Papa Wheelie's Bicycles
Pro Ski and Mountain Service
Roark
Safari Club International
Santa Cruz Bicycles
Saris
Saris Cycling Group
Scott Sports USA
Scott's Bicycle Centre Inc
Sitka Gear
Superfeet Worldwide, Inc.
The Adventure Park at Sandy Spring
The Mann Group
The PiC20 Group, LLC dba Ranger Ready Repellents
Theodore Roosevelt Conservation Partnership
Trek Travel
Turtle Fur
Velofix Oregon
Yellowstone Forever
 
Wheat+Ridge+Cyclery
Job Title: Director of Marketing
Industry Sector: Bike
Job Categories: Management

 Contact Information
 
Company Name: Wheat Ridge Cyclery
  Address: 7085 W. 38th Avenue
Wheat Ridge, CO 80033
United States
  Company Phone: 303-424-3221
Web Site: http://www.wheatridgecyclery.com/

Job Description
Share |


The Position: Director of Marketing

Director of Marketing

Wheat Ridge Cyclery

Denver Metro Area

 

Now in its 45th year, Wheat Ridge Cyclery is an acclaimed and highly regarded industry leader. With an emphasis on legendary customer service, comprehensive knowledge, and professional expertise, WRC is currently seeking a Director of Marketing to join the leadership staff. WRC is a 30,000 sq ft, single location bicycle shop with an in-season staff of 70 spirited and passionate cycling devotees.

 

The Director of Marketing holds ultimate responsibility for the organization’s marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business.

 

Duties

 

·       Develop and implement the WRC Brand Strategy and corporate identity initiatives

·       Develop and implement marketing plans, including editorial and promotional calendars and programs, new product introductions, and other marketing projects

·       Develop marketing strategy for new and existing products

·       Oversee implementation of the marketing strategy - including campaigns, events, digital marketing, and PR

·       Develop and manage marketing budgets

·       Develop product branding plans

·       Establish and grow a target market share

·       Monitor costs and budgets

·       Conduct customer, brand, and product research initiatives

·       Offer expert advice to develop innovative advertising, public relations, social media, and events

·       Work closely with the Sales Director to meet commercial objectives by providing appropriate tools, materials and presentations

·       Guide the day-to-day activities of the marketing team

·       Ensure marketing objectives are implemented by the marketing team

·       Create, manage, and monitor SEO / SEM directives.

·       Manage analytics for SEO / SEM programs.

·       Manage social media presence and direct programs to improve social media reputation and recognition

·       Oversee the email marketing program and provide analytics review

·       Execute on the A/B testing strategy for email templates to optimize campaign performance.

·       Undertake continuous analysis of competitive environment and consumer trends

·       Supervise a marketing team, including hiring, training, workloads, schedules, and deadlines

·       Demonstrate excellent communication and interpersonal skills

 

Experience & Requirements

 

·       Proven track record of success in senior marketing roles

·       Confident, driven and dynamic leader with ability to inspire our internal team

·       Entrepreneurial mindset with the ability to spot original branding opportunities

·       Self-motivated and a successful time manager

·       Knowledge of outdoor industry generally and bicycle industry specifically

 

Salary

$45,000 annually

Benefits

  • A great work-life balance in the cycling paradise of Colorado
  • Health and dental coverage after 90 days
  • AFLAC supplemental insurance after 45 days
  • Vacation pay after one year
  • 401(k) investment plan with an employer match of up to 4% after one year
  • Company provided demo bike annually
  • Employee purchase plan at industry discount
  • Health Savings Account

Email cover letter, resume and references to evanl@wheatridgecyclery.com



Job Location: Wheat Ridge, CO
Country: United States
Position Type: Full Time
Employee May Telecommute: No
Job seekers must live within: No preference
Required to Relocate:
Willing to Travel:
Required Experience Required: 3-5 years

Contact Name: Evan Lee
Job Application Web Site: http://wheatridgecyclery.com/uploads/2017_Application_for_Employment_Packet.pdf
Direct Phone: 303-424-3221 x711
Fax: 303-424-0057
E-mail: evanl@wheatridgecyclery.com

Apply for this job    Back to search    Add to favorites

New Search:
 
© 2018 www.outdoorindustryjobs.com. All rights reserved.

Site Map   |   Home   |   JobSeeker Sign In   |   Employer Sign In   |   About Us   |   Contact Us   |   Help
Career Tools   |   Outdoor Industry Resources   |   Bicycle Industry Resources   |   Snow Sport Industry Resources  
  Privacy Policy | OutdoorIndustryB2B.com