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Evil is more than the fibers, resin, and tubes that we have come to know as a bicycle; it’s a brand, a lifestyle, and an evolving culture born to provide a voice to the youth of today. Therefore, Evil Bikes is also a manifesto built from a rogue set of ideas and values designed to innovate and inspire change in all that we do. Evil was conceived as more than a bicycle brand – it’s a catalyst for change. Riding the road less traveled and drawing inspiration from action sports, youth culture and urban art communities, Evil employs truthful branding and marketing to make lasting connections with an audience that extends well beyond the cycling industry and goes to the heart of the community. Operating as a brand rather than a bike company allows Evil to transcend its reach across sports, design and fashion genres.