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Endura Inc. Profile


Endura Inc.

Santa Barbara, CA, 93101

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Company Description

Endura was founded by Jim McFarlane, a committed road rider and amateur TTer from the 80’s. From a solid engineering background, the Endura philosophy has always been based on the substance of advantage and not just the whim of style. We make the right kind of kit for tough conditions. We ride because that’s what we do. It’s a habit, it’s part of us, it's a constant.  We’ll still be riding when it’s no longer cool.