Cardinal Bicycle was founded in Roanoke, Virginia in 1977. Since then the company has been a leader in the cycling and business community, cultivating a love of cycling in generations of riders in a vibrant and growing outdoor sports destination.
Cardinal has expanded its operations considerably with the 2021 addition of a new location in Roanoke’s historic Grandin Village neighborhood. With close proximity to greenways, trails, and scenic back roads, Cardinal’s new location is designed as a true ride center. The store is 11,000 square feet with a large service department, a professional Retul bike fitting studio, and a full-service café. This store is positioned to serve the riders in the local community and to be an attraction for visitors to the area, coming to enjoy all that Roanoke has to offer in the outdoors.