Navionics Profile
Company Description
Today Navionics employs over 500 enthusiastic persons, mainly located in USA, Italy and India, but with sales and service all over the world.
We all are avid boaters, skiers and outdoors people, we all are our own customers, we all use and test our products for our own hobbies, which means the difference between products designed by engineers for the use by engineers, and products made by users for the benefit of everyday people.
Navionics has the world’s largest database of marine and lake charts, covering the salt waters of the entire planet as well as tens of thousands of lakes and rivers. Many of these charts have been developed by way of Navionics’ proprietary surveys done both in the field and with remote sensing such as satellite imagery and airborne laser scanners.
While nautical charts remain the historical core of Navionics products, today Navionics is also the owner of the largest database of ski trails in the world covering well over 95% of ski-days in Europe, North America and Australasia.
Navionics has also a very extensive database of outdoor trails for hiking, mountain biking, and any other outdoor sports, hence the motto “we start where the road ends”.
Navionics nautical charts are supported by the largest number of marine plotters, made by most popular manufacturers like Humminbird, Navico, Raymarine and many others, but they have also become the foundation of a new breed of geolocated services available on mobile devices such as iPhone, iPad and Android: social networking, searching, planning, weather forecasting, snow reporting, and even magazine reading, all have reference to a location, and all take advantage of Navionics charts and maps.
The most recent innovation introduced by Navionics in its specific markets is the empowerment of users to edit their own maps: with an investment of few dollars, less than the cost of a traditional paper map plus a pencil, users can edit their electronic maps worldwide, make corrections and additions, and share them in real time with the community. It is the principle of Wikipedia brought to the world of nautical charts and outdoor maps, but with the difference that the percentage of users that edit Navionics products is 200 times higher than Wikipedia itself, resulting in the absolute best cartography that is possible today.
