Located in Hood River, Oregon, in the shadow of Mt. Hood, on the shore of the Columbia Gorge and in the heart of the Hood River wilderness trail system—riding every day is true to our being. Our reputation as a rider-driven brand is built on innovation though creating, testing, breaking, fixing and testing again. With a foundation built on 39 years of innovation, we’re still at it. We live it. Build it. Test it. Improve it. Then find new ways to do it all over again next season.