Fred Water is a purpose-driven brand with a mission to reverse our nation's obesity and type 2 diabetes epidemic. Sugar over-consumption is the number one issue standing in the way of trend reversal. So we created an aspirational brand and utilitarian water flask that's bpa-free, built-to-refill and far easier to carry throughout the day. We also re-imagined the old-fashioned water tower to offer consumers and retailers a 'cooler water cooler.'
It's our strong point of view that water has been hijacked by marketers. Simply put: Life would not exist without water, so we set out to make water cooler to drink and easier to have in your life throughout the day.