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FITniche is a small chain (three stores) of specialty run shops in Lakeland and Tampa, FL. Our motto is Get fit, have fun! and we live and exemplify that, changing lives and improving our communities in the process. We've been in business for 11 years and are regularly selected as one of the Top 50 Running Stores in America. We boast a values-driven, performance oriented culture and absolutely love what we do!