Organization Profile: Life is Good is a positive lifestyle brand founded by brothers Bert and John Jacobs in 1994. The brand and privately held company are based on a foundational belief that optimism is not a soft philosophy, but a pragmatic strategy for living a happy and fulfilling life. Today, Life is Good is best known for its positive messages, thought-provoking artwork and casual apparel for men, women, and kids. A minimum of 10% of the company’s annual net profit is gifted to The Life is Good Kids Foundation, which annually helps over 1 million children overcome poverty, violence, and severe medical challenges.
Mission: To Spread the Power of Optimism
Values: The “Life is Good Superpowers” are the company’s 10 core values: Openness, Courage, Simplicity, Humor, Gratitude, Fun, Compassion, Creativity, Authenticity, and Love. Each one is most effectively activated from a foundation of optimism. When used in concert, their unique sum total is the best humanity has to offer.
Vision: A global community of people choosing rational optimism to positively impact their lives and the lives of others.