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Headsweats Perspiration Technology Headwear® was founded in the winter of 1998 by shoe industry veteran and obsessed cyclist, Alan Romick. Frustrated by the perils of heavy sweat blindness, migrating sunscreen, and odd sunburn pattern on his head through his helmet, he set out to develop headgear that worked. Encouraged by the constant feedback within the local cycling community, he took the best attributes of what was available and improved on them. Starting with one product -- The Cotton Classic -- available at first in just four colors, Alan’s products quietly became elite athlete’s secret weapon around the world, eventually expanding to over 17 different products available in over 140 different colors and styles.