Senior Product Manager - Outdoor
Posted by HOKA One One on 02/05/2019
Job Basics
Industry Sector: Action, Fitness, Lifestyle, Outdoor
Job Categories: Merchandising
Company Type: Accessories, Apparel/SoftGoods, Recreation
State: CA
City: Goleta
Country: United States
Required Experience: 7 - 10 years
Job Type: Full Time
Salary:
Required to Relocate:
Required to Travel: Yes
Employee May Telecommute: No
Job Seeker Must Live Within:
Job Description & Requirements
What we make at HOKA is performance footwear and apparel. What we do at HOKA is push ourselves to create new and innovative solutions that allow athletes to perform at their best.
The Sr Product Line Manager for Outdoor acts as a product and consumer expert for the HOKA brand. She/he is culturally connected and passionate about creating performance product for the Outdoor enthusiast. Is a facilitator between regional merchandising and marketing teams, and cross-functional stakeholders to deliver globally relevant product, reflective of our consumers’ needs and desires. The Sr. PLM will leverage in-depth knowledge of the Outdoor consumer, competitive positioning, marketplace trends, consumer segmentation, and real-time sales information and insights to inform category product strategy and line assortment plans. The Sr. PLM is closely aligned in the triad team (design/development/PM) to develop “the right” products at the right time, while meeting brand financial metrics.
The Sr. PLM will manage the Outdoor product line throughout the full product life cycle, including stages of pre-planning, business briefing, confirmation, presentation, pricing and profitability; final execution, and global product line/business integration. Works collaboratively and cross-functionally as an influential team member to deliver strategic direction for the product category.
Job Duties, Responsibilities and Requirements
The Sr Product Line Manager for Outdoor acts as a product and consumer expert for the HOKA brand. She/he is culturally connected and passionate about creating performance product for the Outdoor enthusiast. Is a facilitator between regional merchandising and marketing teams, and cross-functional stakeholders to deliver globally relevant product, reflective of our consumers’ needs and desires. The Sr. PLM will leverage in-depth knowledge of the Outdoor consumer, competitive positioning, marketplace trends, consumer segmentation, and real-time sales information and insights to inform category product strategy and line assortment plans. The Sr. PLM is closely aligned in the triad team (design/development/PM) to develop “the right” products at the right time, while meeting brand financial metrics.
The Sr. PLM will manage the Outdoor product line throughout the full product life cycle, including stages of pre-planning, business briefing, confirmation, presentation, pricing and profitability; final execution, and global product line/business integration. Works collaboratively and cross-functionally as an influential team member to deliver strategic direction for the product category.
Job Duties, Responsibilities and Requirements
- Identifies market potential, establishes pricing and market strategies, estimates potential sales, introduces market, distribution/channel issues, and manages mature product through phase-out.
- Product lifecycle management: build, drive and strategize global merchandise line plan; research and initiate new product opportunities, and interpret market trends and how they relate to the HOKA brand.
- Under the direction of the VP and Director of Product, create product strategy for assigned product line, using inputs from NPD, consumer insights, sales history & market research. Work directly with product design/development and costing to achieve set objectives in MFP for the season.
- Responsible for the compilation of a seasonal product brief and line plan for category, including, price, margin, sku count, and all major meeting milestones. Act as the key contact between sales, marketing, merchandising, product design, and global product development.
- Shared accountability with product creation team for data accuracy in product information systems.
- Train and develop team members based on individual talents. Support internal career path and development.
- Recognize and reward behaviors that are in alignment and support the division's and company's initiatives.
- International Travel required
Education & Experience
- Bachelor’s degree or equivalent combination of education and experience
- 5-8 years of related experience (retail, product line management, merchandising, product development & design)
- Ability to analyze and translate trends and market information to inform category and product positioning, distill and prioritize business opportunities to make effective decisions
- Comprehensive understanding of product development process
- Persuasive communicator with finely honed negotiation and influencing skills; awareness of the needs of the global consumer
- Ability to lead, manage and influence in a matrixed environment; drive alignment between product, sales, and marketing
- Experience with global merchandising and ability to apply solid analytic skills to drive seasonal flow and sku rationalization
- Strong business acumen - continuously evaluates competitors and the marketplace to creatively capitalize on market opportunities
- Understanding of merchandising and retail math
- Strategic thinking; ability to see the big-picture and communicate an impactful vision
- Problem solving ability
- A self-starter who brings a level of passion, enthusiasm, and focus to their business and can guide partners with a positive and entrepreneurial approach.
- Experience designing and delivering compelling presentations for small and large audiences.
- Excellent verbal and written communication skills.
- Organizational skills with experience managing complex projects, critical paths/timelines.
- Ability to manage multiple deadlines in a fast paced, changing environment.
- Proficiency in Microsoft applications, Flex PLM (preferred) or similar system
About HOKA One One
What we make at HOKA is performance footwear and apparel. What we do at HOKA is push ourselves to create new and innovative solutions that allow athletes to perform at their best.
