The Bicycle Industry Jobs Marketplace

E-bike/Life-Style Product Manager


Posted by Haro Bikes on 01/04/2021

Job Basics

Industry Sector: Bike

Job Categories: Management - Product -Brand

Company Type: HardGoods/Equipment

State: CA

City: Vista

Country: United States

Required Experience: 3 - 5 years

Job Type: Full Time


Required to Relocate: Yes

Required to Travel: Yes

Employee May Telecommute: No

Job Seeker Must Live Within: 50+ miles

Job Description & Requirements

Position Title:    E-Bike Product Manager

Reporting too:   VP of Product Development

Location:           Vista, Ca.

Department:     Product Development

Basic Function

Looking to add an experienced E-Bike & Life-Style Product Manager

In this role, you will be responsible in the development of E-bike platforms to ensure the direction and goals of each of our brands.  This person would provide optimum levels of leadership and need to get involved to increase the pace of projects and complete them on a timely basis, to insure finished product is in the market place at the right time and at the right price points.  It includes product development associated with both frame and component design.  To accomplish this, you would work closely with our assembly factories and component makers, which includes extensive travel to accomplish this requirement.  The position requires you to be in constant contact with the market and always aware of any market shifts, but more importantly creating product that creates market shifts.  The role will require attending key events as well as Haro customers and consumers to identify needs and innovation opportunities.  

Essential Duties and Key Responsibilities

=         Development of new e-bike & life-style platforms and improve existing product within each brand/category

=         Propose and develop new potential product categories

=         Being skilled in price negotiations necessary to meet key price points

=         Achieves product category sales and margin requirements

=         Travel to Asia throughout the year to visit factories/vendors, develop product and QC production quality etc.

=         Interface with social media and magazine editors

=         Work closely with the VP of Product Development and VP of Sales to proactively develop/market product and educate our sales team

Qualifications and Requirements

=         Bachelor’s Degree in business management or equivalent experience

=         3+ years of related bicycle product experience required

=         Prior experience in bicycle product development, including experience in the electric bike market

=         Should be familiar with many different bicycle designs to include MTB, Road, Life-Style, BMX, Juvenile etc.

=         Possesses excellent analytical and planning skills

=         Exhibits well-developed verbal/written communication skills, problem solving and decision-making abilities

=         Demonstrates the ability to work effectively on a cross functional team environment

=         Highly organized and capable of presenting material to various departments and/or customers

=         Must have excellent communication skills, and be proficient in MS Excel/PowerPoint, along with familiarity with design software, such as CAD and others

=         Most importantly is the desire to work hard, have a good attitude and enjoy people

Please e-mail your cover letter and resume to:

About Haro Bikes

Haro is a recognized leader in providing innovative performance bikes, parts and accessories to the BMX, dirt, freestyle/street/race, mountain, asphalt and electric bike markets under the brand names of Haro, Premium and Del Sol Products.  The company currently has over 1600 dealers throughout the United States and distributors in over 6 countries worldwide.  Bob Haro, who is known in the BMX industry as the “Father of Freestyle,” founded Haro Bikes in 1978.  For more information, including recent company news and an online product offering, please visit