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Digital Marketing Leader


Posted by FishUSA, Inc. on 01/14/2021

Job Basics

Industry Sector: Fishing, Outdoor

Job Categories: Ecommerce Management, Management, Marketing & Digital Marketing, Public Relations, Social Media - Digital Marketing

Company Type: Accessories, Apparel/SoftGoods, HardGoods/Equipment, Retailer

State: PA

City: Erie, PA

Country: United States

Required Experience: 5 - 7 years

Job Type: Full Time


Required to Relocate: Yes

Required to Travel: Yes

Employee May Telecommute: Yes

Job Seeker Must Live Within: 50+ miles

Job Description & Requirements

Digital Marketing Leader


If you have planned, managed, and implemented ecommerce marketing initiatives--and you love fishing and the outdoors--FishUSA is offering a unique leadership opportunity in Fairview, PA. We're a leading online retailer of fishing tackle, one of Northwest Pennsylania's fastest growing companies, and known to customers across the U.S. and the world as "America's Tackle Shop."

Our growth has created the need to add a key member to our management team, and this new full-time position will be responsible for leading and developing a world class marketing effort. If you have proven expertise in ecommerce and marketing (including 5-10 years of marketing experience), a passion for achieving results, and that special combination of leadership, creativity, and analytical skills, you may be the professional that we need to join our team.

The Position

FishUSA thrives on teamwork, and in this role, you will work with other talented professionals in the Marketing department to accelerate the growth of our business. As a key member of our management team, you will also work with professionals across the company to create innovative marketing programs that delight current customers and introduce new anglers to our industry-leading product selection and world class service.

In short, your key responsibilities will include the leadership, oversight, or execution of these initiatives: 

  • Brand definition and positioning

  • Creation and oversight of the company's marketing strategy

  • Development of revenue forecasts and the marketing expense budget 

  • Ownership of key performance indicators (KPIs) to measure marketing efficiency and effectiveness, including:

    • Customer acquisition costs

    • Customer lifetime value 

    • Paid search and paid social media

    • Affiliates, influencers, and Pro Staff

  • Marketing technology initiatives, including website user experience and other applications in our Oracle NetSuite software platform

  • Customer contact strategy

  • Marketing partnerships with key vendors

  • Public relations

  • Marketing our regional Pro Shop

In addition, with the online retail and fishing tackle industries growing at accelerated rates during the pandemic, this position will also identify and create strategies to respond to new opportunities as they emerge.

Additional Information about the Company and Next Steps 

FishUSA, Inc. was launched online ( by an ecommerce pioneer in 2000 and we celebrated our 20th anniversary in 2020. Our corporate offices (which include our online business and staff, our popular Pro Shop, and our expanding warehouse) are conveniently located in Fairview, PA, only a few minutes away from the shores of Lake Erie and the city of Erie.

Please note that we are seeking candidates who live within 150 miles of our offices, although we are open to considering other candidates who are willing to relocate. After an introductory period, we are willing to consider a combination of in-office and remote work. Also, we are not working with any placement firms. 

Interested and qualified candidates should email us in confidence with an expression of interest and their resume in Word or PDF format, (to .

About FishUSA, Inc.

FishUSA is “America’s Tackle Shop™,” and a leading online retailer of fishing tackle. We were launched online in 2000 and celebrated our 20th anniversary in 2020. 

Our corporate offices (including our online business and staff, our popular Pro Shop, and our expanding warehouse) are conveniently located in Fairview, PA (only minutes from Erie, PA). We’re within the region’s “Steelhead Alley,” only minutes from beautiful Lake Erie and Presque Isle Bay, and we value our strong industry partnerships with tackle manufacturers, distributors, pro/amateur anglers and clubs, and numerous other groups. 

Our customers are not casual anglers--they are enthusiasts who are passionate about  fishing! To provide them with world class experience that they deserve, we carry a wide variety of popular and specialized fishing products. We also offer competitive prices, fast delivery, full product support, and exceptional customer service.