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Senior Digital Marketing Leader


Posted by FishUSA, Inc. on 09/12/2021

Job Basics

Industry Sector: Fishing, Outdoor

Job Categories: Ecommerce Management, Management, Management - Product -Brand, Marketing & Digital Marketing, Public Relations, Social Media - Digital Marketing

Company Type: Accessories, Apparel/SoftGoods, HardGoods/Equipment, Retailer

State: PA

City: Erie, PA

Country: United States

Required Experience: 7 - 10 years

Job Type: Full Time


Required to Relocate: Yes

Required to Travel: Yes

Employee May Telecommute: Yes

Job Seeker Must Live Within: 50+ miles

Job Description & Requirements

Senior Digital Marketing Leader


If you have planned, managed, and implemented ecommerce marketing initiatives--and you love fishing and the outdoors--FishUSA is offering a unique leadership opportunity in Fairview, PA. We're a leading and innovative online retailer of fishing tackle--known to customers across the U.S. and the world as "America's Tackle Shop (R)."

Our growth and our identification of numerous marketing opportunities has created the need to add a key member to our management team. This full-time position will be responsible for conceptualizing, leading, and executing our expanding marketing effort. If you have proven expertise in ecommerce marketing, 7-10+ years of marketing leadership experience, a passion for achieving results, and that special combination of leadership, creativity, and analytical skills, you may be the professional that we need to join our team.

The Position

FishUSA thrives on teamwork and collaboration, and this leadership role works closely with other talented professionals in Marketing, Merchandising, Customer Service, and Executive Management to develop new initiatives to accelerate the growth of our business.

Key responsibilities will include the leadership, oversight, or execution of these initiatives: 

  • Brand definition and positioning

  • Creation and oversight of the company's marketing strategy

  • Development of revenue forecasts and the marketing expense budget 

  • Ownership of key performance indicators (KPIs) to measure marketing efficiency and effectiveness, which may include:

    • Customer acquisition costs

    • Customer lifetime value 

    • Paid search

    • Social media

    • Affiliates, influencers, and our Angler Pro Staff

  • Marketing technology initiatives, including website user experience, email segmentation, and more

  • Customer contact strategy

  • Marketing partnerships with key vendors

  • Public relations

  • Marketing our regional Pro Shop

Additional Information about the Company and Next Steps 

FishUSA, Inc. was launched online ( by an ecommerce pioneer in 2000 and we celebrated our 20th anniversary in 2020. Our corporate offices (which include our online business and staff, our popular Pro Shop, and our distribution center) are conveniently located in Fairview, PA, only a few minutes away from the shores of Lake Erie and the city of Erie.

In addition to local candidates, if you live within 150 miles of our offices--which includes the metropolitan areas of Pittsburgh, Cleveland, and Buffalo--we will consider candidates who will work a hybrid schedule with both in-office and remote work.

If you believe that your background is ideal for this position, please email your resume (in Word or PDF format), along with a letter that describes why you believe you are the leader we are seeking (to

About FishUSA, Inc.

FishUSA is “America’s Tackle Shop™,” and a leading online retailer of fishing tackle. We were launched online in 2000 and celebrated our 20th anniversary in 2020. 

Our corporate offices (including our online business and staff, our popular Pro Shop, and our expanding warehouse) are conveniently located in Fairview, PA (only minutes from Erie, PA). We’re within the region’s “Steelhead Alley,” only minutes from beautiful Lake Erie and Presque Isle Bay, and we value our strong industry partnerships with tackle manufacturers, distributors, pro/amateur anglers and clubs, and numerous other groups. 

Our customers are not casual anglers--they are enthusiasts who are passionate about  fishing! To provide them with world class experience that they deserve, we carry a wide variety of popular and specialized fishing products. We also offer competitive prices, fast delivery, full product support, and exceptional customer service.