The Bicycle Industry Jobs Marketplace

National Sales Manager


Posted by AccuSharp on 06/15/2022

Job Basics

Industry Sector: Fishing, Hunting/Shooting, Outdoor

Job Categories: Management - Sales

Company Type: Accessories, HardGoods/Equipment, Recreation, Service

State: TX

City: Cedar Park

Country: United States

Required Experience: 10+ years

Job Type: Full Time


Required to Relocate: Yes

Required to Travel: Yes

Employee May Telecommute: No

Job Seeker Must Live Within: 25 miles

Job Description & Requirements

Due to recent expansion, Fortune Products is searching for a Key Accounts/National Sales Manager.  Reporting to the President of Fortune Products and as a key member of the senior leadership team, this position is responsible for planning and implementing the sales strategies that lead to the achievement of company sales goals for Sporting Goods, Hardware, Housewares, and International segments.   These include planning, reporting, quota setting and management, sales process optimization, sales training, sales program implementation, sales compensation design and administration, recruiting of sales representatives, and/or selecting of manufacturers’ representatives.



  • Develop and implement strategic sales plans
  • Enforce pricing regulations on marketplaces and online channels in order to protect brand equity.
  • Increase sales revenue and market share in direct and distribution channels
  • Responsible for sales growth to achieve the company’s sales goals
  • Manage, coach and lead the sales team to grow company revenue  
  • Engage in customer feedback to identify, qualify and target product development
  • Present new sales and marketing strategies to attract new customers or new consumer groups

Responsibilities (but not limited to):

  • Design, implement and manage sales forecasting, planning and budgeting processes for growing revenue and achieving company's sales goals
  • Develop strategic plans and utilize resources to protect brand from pricing violations on both marketplaces and online channels
  • Identify potential sales process improvements.  Implement new programs through the sales organization by ensuring a well-defined and efficient sales process is in place for launch.  Foster an organization of continuous process improvement
  • Create a culture of success and ongoing business and goal achievement
  • Ensure sales reports and other analytical reports are provided to senior leadership.  Develop new reporting tools as needed.  Lead efficient and accurate sales reporting systems.
  • Recommend enhancements on the product quality and functionality to senior leadership based on the market feedback.
  • Develop product launch plans, product news, and promotion plans
  • Support customer service and crisis management.  Manage customer expectations and achieve a high level of customer satisfaction
  • Qualify and collaborate with marketing resources to perform data analysis and research.  Identify new potential customers and new marketing opportunities.
  • Work closely with senior leadership to develop and manage annual business plans and budgets to implement strategies.
  • Hire and develop sales staff
  • Responsible for equitably assigning sales staff quotas and ensuring the company’s financial objectives are optimally allocated to all sales channels and resources through the quota program
  • Establish sales training plan focused on developing and reinforcing specific product strategies and general sales competencies.  Prioritize training objectives for selling, sales management, and sales support roles. 
  • Define the optimal key performance indicators and performance management programs required to ensure sales organization success.  Align reporting, training, and incentive programs with these performance management programs.
  • Responsible for the optimal deployment of sales representatives or manufacturers’ representatives.  Make recommendation for changing sales roles, geographic models, or team configurations in order to maximize sales productivity. 
  • Expand the knowledge and understanding of industry technologies and competitive products in support of maximizing sales productivity. 
  • Expand the knowledge on digital marketing, e-commerce and social media.
  • Travel for in-person meetings with customers and partners to develop key relationships.

Qualifications and Experiences

  • Four-year college degree from an accredited institution or equivalent experience
  • Minimum five years of sales and marketing management experience in a business-to-business or business-to-consumers sales environment
  • A minimum of 10 years of combined experience in outside sales, sales manager, or related role in the outdoor industry
  • Proven sales experience selling consumer products to dealers, distributors, , and distribution channels
  • Proven experience monitoring and evaluating sales staff progress against stated expectations, in addition to aligning and changing behavior with performance expectations. 
  • Proven experience utilizing QuickBooks or similar software and Microsoft Office Suite
  • Proven experience hiring and onboarding sales staff
  • Proven sales experience building and managing a territory
  • Experience working in startup, small and medium company environment
  • Experience providing status reports with market and customer feedback to executive team
  • Proven experience utilizing CRM software.


  • Demonstrated ability in all aspects of sales leadership
  • Strong ability to coach sales reps and to lead reports to higher performance
  • Ability to accurately forecast future sales volumes
  • Ability to manage, optimize and identify opportunities with product development and market growth
  • Skilled at planning (strategic sales plan) and managing company’s revenue forecast
  • Proficient at target account selling
  • Ability to analyze, establish and execute presales strategy
  • Ability to understand and analyze sales performance metrics
  • Solid customer service attitude with excellent negotiation skills
  • Analytical skills with a problem-solving attitude
  • Strong team management skills
  • Strong time management, qualification and negotiation skills
  • Strong written and oral communication skills

Environmental job requirements and working conditions

  • It’s a full-time position located in Cedar Park, Texas
  • This position requires extensive travel (both domestic and international)
  • This position doesn’t provide the option of working from home or remote operations
  • This position doesn’t offer any relocation package including moving expense
  • All prospective employees must pass a background check

About AccuSharp

Founded in 1984, Fortune Products, Inc. dba AccuSharp Int’l., has grown into a leading manufacturer of sharpeners, knives and multi-tools, and a provider of quality products for the Outdoor, Hardware / DIY, and Restaurant industries in over 65 countries and 35,000 retailers. Fortune Products focuses on one primary goal with the AccuSharp® line of products—making the most effective knife and blade sharpeners in the world. We have been ranked the number one manual knife sharpener in consumer good magazine, Cooks Illustrated, and received highly accredited reviews in the New York Times and Wall Street Journal. Fortune Products is a privately owned company with a relaxed, family-oriented atmosphere dedicated to long-term company growth, brand recognition, and working together on maintaining Accusharp® as the leading knife sharpener. Our every effort is aimed at creating products that will provide the sharpest edge possible on your knives, tools, and equipment.