The Bicycle Industry Jobs Marketplace

Marketing Manager - Fly Fishing - AvidMax


Posted by Avidmax on 06/16/2022

Job Basics

Industry Sector: Fishing, Lifestyle, Outdoor

Job Categories: Marketing & Digital Marketing

Company Type: Retailer

State: CO

City: Centennial

Country: United States

Required Experience: 1 - 3 years

Job Type: Full Time

Salary: $50,000 - $60,000 based on experience

Required to Relocate: Yes

Required to Travel: No

Employee May Telecommute: No

Job Seeker Must Live Within: 50+ miles

Job Description & Requirements

AvidMax is seeking an experienced and versatile marketing director who is passionate about the Fly Fishing industry. Our ideal candidate has experience developing and executing marketing campaigns across multiple platforms and channels. They will be comfortable with day-to-day marketing activities, as well as long-term strategy.

Objectives of this Role

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

Daily and Monthly Responsibilities

  • Develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including organic, paid, direct, email, print, digital, and video assets.

  • Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels

  • Manage content and updates for customer and internal touchpoints, establish budget guidelines, participate in events, document business processes, and provide additional sales support

  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

  • Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

  • Present ideas and final deliverables to internal and external teams, and communicate marketing programs, strategies, and budgets

Skills and Qualifications

  • Bachelor’s degree in marketing, business, or related field

  • Excellent written and verbal communication skills

  • Proven experience developing marketing plans and campaigns

  • Strong project management, multitasking, and decision-making skills

  • Metrics-driven marketing mind with an eye for creativity

  • Experience with marketing automation and CRM tools

  • Skilled with paid advertising (Google Ads, Bing/Microsoft ads)

Preferred Qualifications

  • Fly fishing and fly tying ability

  • Proficiency in online marketing and social media strategy

  • Proven experience designing promotional campaigns and sales

  • Background in eCommerce retail

About Avidmax

At AvidMax, our mission is to provide fly fishing enthusiasts and all who enjoy the outdoors with unrivaled service, selection, guidance, and value. We conduct our work true to our values, upholding the highest level of integrity and respect for our planet.