marketing and social media manager
Posted by Escape Adventures on 09/04/2023
Industry Sector: Outdoor
Job Categories: Marketing & Digital Marketing
Company Type: TravelandTourism
City: las vegas
Required Experience: 1 - 3 years
Job Type: Full Time
Required to Relocate: No
Required to Travel: No
Employee May Telecommute: No
Job Seeker Must Live Within:
Job Description & Requirements
About the Role:
We are seeking an experienced Marketing Manager to join our team. As Marketing Manager, you will play an important role in implementing our marketing strategies to drive growth and increase brand awareness. This position requires a background in copywriting, social media management, and digital marketing. You will collaborate closely with our Social Media coordinator and the rest of our team to implement various marketing strategies.This position is in Las Vegas, Nevada.
What You’ll Do:
Execute the marketing strategy: Execute the existing marketing plan that aligns with the company's overall objectives and target market. Monitor, analyze and report on initiative effectiveness based upon key marketing channels, tactics, and campaigns which are designed to drive brand awareness, customer acquisition, and revenue growth.
Conduct market research: Stay updated on industry trends, competitor analysis, and customer insights to identify new opportunities and address market challenges.
Digital marketing: Manage digital marketing initiatives, including SEO, SEM, email marketing, and social media. Monitor and analyze digital marketing performance metrics to optimize campaigns and drive results.
Develop content strategy aligned with short-term and long-term marketing targets.
Copywriting: Review and improve prior blog posts, create and publish new and engaging content, and optimize content according to SEO.
Use content management systems to analyze website traffic and user engagement metrics.
Manage content distribution to online channels and social media platforms to increase web traffic.
Stay within the marketing budget, ensuring optimal allocation of resources to achieve marketing objectives. Monitor expenses and track return on investment (ROI) for marketing initiatives.
Marketing analytics and reporting: Implement systems to track and measure marketing campaign performance, including key performance indicators (KPIs) and return on investment. Generate regular reports on marketing activities, trends, and outcomes to share with the team.
What We’re Looking For:
Bachelor's degree in marketing, business administration, or a related field.
Experience (3+ years) in marketing.
Strong strategic thinking and problem-solving skills.
In-depth knowledge of digital marketing channels, tools, and best practices.
Strong knowledge of digital marketing strategies, including SEO, SEM, social media marketing, and email marketing.
Analytical mindset with the ability to translate data into actionable insights.
Proven ability to manage multiple priorities.
Interest in and passion for Cycling, Mountain Biking, or just general Outdoor Recreation a plus!
Who We Are:
Escape Adventures is an adventure tour company, taking our guests on backcountry bicycling adventures where “you dream it, we’ll take you there.” Since 1992, we have innovated adventure travel. With over 100 different itineraries, our destinations range from coast to coast and occasionally internationally. We are the first and only company that has built environmentally friendly, LEED Platinum- Net Zero Energy facilities to house both operational and retail business. As well as energy efficiency, we take care to clear and maintain trails that we use for the safety of all. If you are interested in working for a company that is interested in doing good to the world and providing memories for guests that will last them a lifetime, then this will be a great fit.
About Escape Adventures
Bicycle tour operator in the Southwest USA with 2 locations and bike shops in Las Vegas and Moab.