The Bicycle Industry Jobs Marketplace

Regional Outside Sales Representative


Posted by Garmin International on 03/14/2024

Job Basics

Industry Sector: Outdoor

Job Categories: Sales - Company Rep & Support

Company Type: Recreation

State: OH

City: Columbus

Country: United States

Required Experience:

Job Type: Full Time


Required to Relocate:

Required to Travel: Yes

Employee May Telecommute: No

Job Seeker Must Live Within: 50+ miles

Job Description & Requirements


Consumer Sales Division Team


We are seeking a full-time Regional Sales Manager 1 in our Columbus, OH location. In this role, you will be responsible for developing new retail sales and cultivating and expanding relationships with Garmin specialty dealers which includes but is not limited to the fitness/outdoor market segments.   This is an individual contributor role.

Essential Functions

  • Develop, coordinate, present, and implement product training programs to key Garmin customers as needed
  • Develop and execute strategies to increase market share and profits
  • Establish and execute sales plans/promotions, attain sales targets, and prepare/maintain monthly sales forecasts
  • Work closely with business partners to develop new programs for both retail and consumer use
  • Leverage product knowledge to create sales strategies attractive to potential dealers
  • Develop, maintain, and share Garmin product knowledge with dealers
  • Deliver training seminars to dealer network and coordinate associated training activities with little/no supervision, exercising independent judgement as to how best to meet the individual training needs of the specific customer
  • Create and make sales presentations to prospects and existing accounts
  • Communicate market requirements effectively to product development teams
  • Attend and coordinate trade shows
  • With little/no supervision, able to travel, coordinate, and represent Garmin at industry and professional meetings, trade shows and conferences and complete timely and succinct trip/status reports
  • Manage large accounts with excellent project skills and maintain product/pricing knowledge

Basic Qualifications

  • Bachelor’s Degree AND a minimum of 1 year experience in sales and marketing with a proven track record in meeting sales targets OR a minimum of 5 years relevant experience which may include outside sales, retail sales, or sales into a retail environment 
  • Highly motivated sales professional who must demonstrate proven track record of sales successes
  • Demonstrates a customer service focus with proven experience in relationship building and providing quality customer service experiences
  • Demonstrated strong and effective verbal, written, and interpersonal communication skills and an articulate and fluent communicator who is at ease with public speaking
  • Superior organizational/analytical skills with keen attention to detail/quality and has the ability to prioritize/multi-task in a flexible, fast paced and challenging environment
  • Flexibility to travel (50%-75% of time or greater)

Desired Qualifications

  • Bachelor’s Degree
  • Internal Garmin experience serving as a Regional Training Specialist, Senior Regional Training Specialist, Inside Sales Representative, or Associate Sales Manager
  • Excellent product knowledge of communication and navigation systems
  • Demonstrates a proficient fundamental understanding of the sales division’s products and segment’s industry (ex. marine, outdoor, running, golf, and/or cycling retail industry)
  • Sales experience in recreation, outdoor, and/or fitness marketplace
  • Extensive personal experience in Garmin’s core market segments including outdoor, fitness, and/or golf & cycling



Garmin International is an equal opportunity employer.  Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran’s status, age or disability.


This position is eligible for Garmin's benefit program.

About Garmin International

We make products that are engineered on the inside for life on the outside. We do this so our customers can make the most of the time they spend pursuing their passions.

With more than 19,000 associates in 35 countries around the world, we bring GPS navigation and wearable technology to the automotive, aviation, marine, outdoor and fitness markets. We’re a publicly traded company on the New York Stock Exchange. We believe every day is an opportunity to innovate and a chance to beat yesterday.