The Bicycle Industry Jobs Marketplace

Brand Marketing


Posted by Club Ride Apparel on 05/09/2024

Job Basics

Industry Sector: Bike

Job Categories: Marketing & Digital Marketing

Company Type: Apparel/SoftGoods



Country: United States

Required Experience: 3 - 5 years

Job Type: Full Time


Required to Relocate: No

Required to Travel: No

Employee May Telecommute: Yes

Job Seeker Must Live Within:

Job Description & Requirements

A little about you

You may have begun your career on the creative side— design, editorial, photo, or video—and like many of us in the marketing and public relations worlds, have turned your creative juices to empower brands. Or perhaps you’ve been immersed in the agency world and are well versed in campaign execution and content partnerships. Either way, you’re a digital native who is passionate about aligning brand needs with the power of content and publishing, regardless of platform. You’re a little bit design, a little bit PR, a little bit client, a little bit agency, a little bit copy, and a lot bit social. You know the power of quality content and how to use it.



Manager, Brand Marketing

Functional Overview

This position will handle the day-to-day execution of the marketing communications plan, in close partnership with the CMO and Ecommerce Manager. You will also have a firm understanding of ecommerce and how to support sales goals with relevant marketing messaging.

This person must have a strong sense of the Club Ride brand, and be able to converse fluently with our core bike lifestyle market.

Reports to

Founder, CMO

Key Interfaces

Third-party agencies, photographers, videographers, internal marketing team


Hailey, ID or Remote


·         Develop and manage a steady pipeline of quality content through photo and video shoots, ambassadors and influencers, brand partnerships, UGC and other grassroots methods

·         Grow following and engagement of all social media channels, including development of both organic and paid assets

·         Grow email engagement and revenue in partnership with the Ecommerce Manager

·         Manage seasonal catalog production

·         Flexibility to address marketing needs as they come, from supporting events on the ground to seeding product



Content Management

Manage and organize both in-house and 3rd party photography/video/assets that support the corporate marketing sales goals. The position is accountable for creating and managing all social media content marketing initiatives which drive organic traffic engagement and customer affinity to the Club Ride brand. The Marketing Coordinator will manage with CMO and Ecommerce Manager all creative resources including photographers designers, writers, and other agency personnel utilized to meet corporate sales goals.


Design and Production

Use graphic design skills to create assets for email, social, video, and the website. Video editing and production is a bonus.


Social Media

Curate assets to create a best-in-class social media presence. Create compelling stories and posts on all relevant social media platforms. Engage with Ambassadors and customers through social media to grow following and engagement metrics.

Share curated content with the Club Ride community across both Facebook and Instagram. Grow social media following through organic posts, giveaways, advertising, and other options.


Website Production

Manage site content and UI/UX to ensure seamless customer experiences and seasonal and campaign updates. Work with Ecommerce Manager to write relevant blog content for SEO, blogs and social media.



Manage a team of ambassadors that not only promote the brand through their respective channels but provide authentic assets that highlight Club Ride’s story and can be used through our own channels.



Meet with CMO and Ecommerce Manager to develop and understand the marketing calendar and financial strategy. This should examine the channel sales performance and the key drivers behind sales. It should also cover the growth of the Club Ride community across email and social.


Email Marketing

Develop with Ecommerce Manager the calendared email newsletter strategy to feature content and drive sales based on calendar and goals on the website. Help manage grow the email list through creative means including but not limited to giveaways and customer acquisition.



Work with CMO / CEO in the development of each season’s catalog and respective campaign specific photo shoots.



Where needed participate at events and manage the event organization. Work with CMO to develop a content strategy for events including content, email generation, brand presence. Manage event assets both physical (vehicle, tents, etc) and applications (email gathering). Schedule events into the marketing calendar to coincide with collection launches, product elevation etc.


Engage/Excite/Grow Club Ride Community

Use all resources listed above and more to engage with, excite, and grow the Club Ride Community.



Skill Set Requirements

Excellent copywriting and editing skills

While we don’t expect you to be an art director, you have sufficient design skills to build creative assets for email, social, and website assets and can show a portfolio of past work

While you’re at heart a creative, you have the flexibility to enjoy being a jack of all marketing trades.

Experience with Klaviyo or similar Email Service Provider

Shopify and related Shopify App experience


Educational and Previous Experience Requirements

·         A Bachelor’s Degree is required

·         Minimum 3 years’ experience working in a brand marketing or agency setting

·         Experience working with ecommerce brands preferred

·         Project management skills and attention to detail

·         Excellent written and oral communication skills




Behavioral   Qualifications

·         Ability to work in a fast-paced, changing environment

·         Fit with Club Ride’s values

·         High sense of urgency

·         Goal oriented with high standards for excellence

·         Passion for the ride and everything after




About Club Ride Apparel

Club Ride is irreverent mountain lifestyle clothing. Mike Herlinger founded Club Ride between working at an outdoor store and racing bikes on the weekend. His vision was to create clothing that spoke to the lifestyle lead by the mountain bikers, hikers, raft guides, and ski bums creating their own opportunities in mountain towns. 11 years after inception Club Ride has spearheaded the bike lifestyle clothing category. It is still designed from a bike perspective but celebrates the outdoor pursuits of every weekend warrior working late to save hours for a long weekend or waxing skis at night for a powder day. The designs have improved, fabrics have advanced, but the soul of Club Ride holds true with irreverent style, technical fabrics, and mountain vibes.