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Sales and Events Tech Representative - Rocky Mountain Region


Posted by Benchmade Knife Company on 06/05/2024

Job Basics

Industry Sector: Outdoor

Job Categories: Sales - Company Rep & Support

Company Type: HardGoods/Equipment

State: CO, UT



Required Experience: 1 - 3 years

Job Type: Full Time

Salary: 55-65k

Required to Relocate:

Required to Travel: Yes

Employee May Telecommute: No

Job Seeker Must Live Within:

Job Description & Requirements

Our Core Values


ELEVATE EVERYTHING – We each bring a specific set of skills to the table, offering up our expertise and resources to enhance the work of others. We challenge each other to be the best in order to achieve enduring value in the eyes of our customers.


BETTER IS BETTER – There is no finish line; we strive for continuous improvement in everything we do. We obsess over every detail to find ways to improve both our products and our process.


UNAPOLOGETICALLY ACCOUNTABLE – We’re open and honest in how we speak and listen. We celebrate each other’s successes, and collectively rally to solve every challenge. We own it!


COURAGEOUS INNOVATION – There are elegant ideas awaiting discovery in everything we do. We push everyone around us to pursue those ideas openly so we can continue to dominate the category.


COMMUNITY DRIVEN - As a family business, we understand the importance of enriching the communities we call home. As a company, and as individuals, we work to make our expertise available to do the most good for those around us. 



Sales and Events Tech Representative – Rocky Mountain Region (CO, UT, NM and WY)


Benchmade is looking for a Sales and Event Tech Rep that will support sales and marketing efforts within the Rocky Mountain territory. The expectation is the Tech Rep will create meaningful relationships with our retail partners to drive sell through and adoption of Benchmade’s ambitious go to market strategy. Successful tech reps are those that manage time well, communicate with their territory Manager and retailers to gain market share and meet revenue goals for the territory.  The best Tech Reps are those that maximize the tools given and execute best in class service at point of sale through education, merchandising and follow-through. If you like to travel, meet new people and want to represent the best knife brand in the world then we may have a job for you.



  • Meet quarterly sales targets and territory goals
  • Service accounts through educating, order solicitation, event support and general administration to ensure Benchmade is “easy to do business with”
  • Work with Territory Manager to prioritize travel and account visits to rationalize time, activities and effort in each retail location.
  • Utilize CRM reporting to understand account order frequency, inventory levels and count and fill needs to accelerate orders and sell through.
  • Develop account assortments based on strategic direction to drive retailers to attain higher classifications on the dealer locator.
  • Travel to sales meetings, tradeshows and key weekend events as deemed necessary by your Territory Manager and on an ad hoc basis.
  • Utilize marketing resources to maximize Benchmade brand experience at retail.
  • Participate in weekly sales calls and provide feedback on competitors, retail happenings and important market factors affecting Benchmade sales in the territory.
  • Drive Sell through across ALL retail channels.


  • Positive attitude and friendly demeanor
  • Minimum of 1+ years’ experience in account management, field sales or retail sales
  • Bachelor’s degree or similar B2B regional/national sales, account management and marketing experience
  • Strong communication skills both verbal and written
  • CRM experience is preferred
  • Proven track record in meeting sales targets
  • MS Office Proficiency
  • Detailed oriented with a high level of organization
  • Current Drivers license

Physical Requirements and Work Environment:

  • Lift and carry heavy equipment weighing 75+ pounds regularly.
  • Conduct field visits to vendors, requiring extensive walking and standing.
  • Maintain physical stamina for dynamic and fast-paced work environments.
  • Adaptability to various indoor and outdoor settings, temperature changes, and noise levels.
  • Prioritize safety, following proper lifting techniques and safety protocols.


Benchmade offers our employees a wide variety of comprehensive rewards and benefits including:

  • Competitive pay
  • Cash profit sharing and performance incentives
  • Medical including Prescriptions and Vision
  • Dental including Orthodontia
  • Short-Term and Long-term Disability
  • Life & Accidental Death and Dismemberment
  • 401K with company match
  • Fitness Center Reimbursement
  • Pay for time off, including holiday, bonus holidays, vacation, sick, bereavement and jury duty
  • Employee Assistance Program
  • Flexible Spending Account
  • Outstanding employee discounts on Benchmade products and other partner companies
  • Tuition reimbursement
  • Targeted development planning and learning opportunities
  • Employee and family events throughout the year
  • Most importantly, Benchmade provides a fun, family oriented and entrepreneurial work environment


This is an exciting time to be part of a company on the verge of even greater success.  If you think you have what it takes to be part of a company that strives to create a working environment that stimulates team spirit, passion, engagement, and achievement, complete an application today.  Please include a resume with your online application.


Benchmade Knife Company, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status, age, disability or genetics. In addition to federal law requirements, Benchmade complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, benefits, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.


For more information about our commitment to equal employment opportunity, please see this government poster: Know Your Rights: Workplace Discrimination is Illegal. If you are an individual with a disability and need a reasonable accommodation in the application or hiring process, please contact or 1-800-800-7427.

About Benchmade Knife Company

We can't let a good thing rest. It's in our American DNA to look ahead and see the promise of what could be. As a family-owned, American business, we never quit striving for more. More innovation, more value. That's why more than thirty years later, we're still the only knife company making tools that are yours, for life.