Ecommerce Sales Manager
Posted by Industrial Revolution on 06/05/2024
Job Basics
Industry Sector: Action, Bike, Fishing, Fitness, Hunting/Shooting, Lifestyle, Outdoor, Snow, WaterSports
Job Categories: Management - Sales, Marketing & Digital Marketing, Retail - Sales
Company Type:
State: WA
City: Renton, Wa
Country: United States
Required Experience: 1 - 3 years
Job Type: Full Time
Salary: $90,000-$100,000
Required to Relocate: Yes
Required to Travel: No
Employee May Telecommute: No
Job Seeker Must Live Within: 50+ miles
Job Description & Requirements
ABOUT US:
Industrial Revolution is a collection of people, brands, and products that share the singular purpose of making life outside more enjoyable. As a privately held company, we choose to model a work/lifestyle that ensures our bottom line is defined by more than numbers alone. We believe that relationships matter, that our people matter, and that we must always move forward toward sustainability, wherever we can, simply because it is the right thing to do. We invite you to be a part of our Industrial Revolution.
JOB OVERVIEW: E-Commerce Sales Manager
Join us as an eCommerce Manager and take the helm of our online retail strategy! Drive sales growth, optimize customer experiences, and lead our team to success in the dynamic world of eCommerce.
The eCommerce Sales Manager is responsible for advancing the customer experience, distribution, business planning, and P&L for Industrial Revolution, including Amazon. This key role will drive Industrial Revolution brands' revenue and share growth and advance the customer experience through strategic business planning, marketplace execution, digital marketing, merchandising, assortment management, and promotions while managing a budget, maintaining profitability, and interfacing with internal and external stakeholders. Familiarity with current industry trends and best practices is essential for success in this role.
THE DETAILS:
· Develop and implement comprehensive e-commerce strategies and plans aligned with business objectives to drive online sales growth.
· Manage, maintain, and update the e-commerce platforms and marketplaces, ensuring a seamless and user-friendly online shopping experience for customers.
· Design, deploy, and measure eCommerce promotional plans together with marketing and execute customer-specific promotional plans.
· Work cross-functionally with marketing to develop and maintain a winning eCommerce digital shelf (Basic Content, Enhanced Content, Brand Store, Hero Imagery, Portfolio optimization, etc.)
· Manage strategy and execute new product launches, including digital shelf, promotions, VINE inclusions, merchandising, etc.
· Monitor and analyze market trends, customer behavior, and competitor activities to identify opportunities for improvement and drive business growth.
· Utilize industry best practices, emerging technologies, and digital marketing techniques to optimize the e-commerce website's performance.
· Create and manage marketing campaigns, including email marketing, social media advertising, SEO/SEM, and affiliate marketing, to drive traffic and increase conversions.
· Analyze data, including web analytics and customer insights, to identify areas for improvement and implement strategies to enhance the customer experience and increase sales.
· Manage customer service inquiries promptly and effectively, ensuring high customer satisfaction and resolving issues promptly.
· Develop strong relationships with key partners and stakeholders, including suppliers, vendors, and service providers.
· Monitor and respond to customer feedback, reviews, and ratings to maintain a positive brand image and improve customer satisfaction.
· Prepare regular reports on the e-commerce platform's performance, including key metrics, sales trends, customer behavior, and campaign effectiveness.
YOUR IMPACT:
· Increased website traffic and conversion rate, resulting in improved online sales performance through IR’s Shopify site and driving increased sales through Amazon.
· Enhanced customer experience and satisfaction, leading to increased customer retention and loyalty.
· Achieved revenue growth and improved profitability through effective e-commerce strategies and optimization.
· Timely and effective management of customer service inquiries, ensuring high customer satisfaction and repeat business.
QUALIFICATIONS:
· Bachelor’s degree in marketing, business, or a related field.
· Minimum of 2-4 years of experience in e-commerce management, preferably in a retail or consumer goods industry.
· Proven experience as an E-Commerce Manager or similar role.
· Strong analytical skills and experience with web analytics tools to track and analyze performance metrics.
· Comprehensive knowledge of digital marketing strategies and tactics, including SEO, SEM, social media advertising, email marketing, and affiliate marketing.
· Proficiency in using e-commerce & marketplace platforms and CMS systems.
· Excellent communication, problem-solving, and project management skills.
· Ability to work both independently and collaboratively in a cross-functional team environment.
· Proficiency in MS Office and other relevant software applications.
OUR VALUES:
· We Search for Truth: We seek the "root cause" of problems, we don't assign blame or fault, and we use data, experience, and collective wisdom to make the right decision.
· We Act with Passion: We care about our work, have a sense of ownership, and personal and team accountability, and take pride in our work. We have a lot of fun too!
· We Value Healthy Collaboration: We work well together, honoring differences, and work through disagreements with integrity and respect.
· We Strive to Make Things Better: We are always learning and growing, we challenge the status quo. We embrace and help lead through change.
This job description is not an exhaustive list of all functions. The employee may be required to perform additional duties as assigned.
THE PAY AND BENEFITS
Job Type: Full-time / Exempt
Direct Reports: No
Base Pay: $90,000-$100,000
Additional Benefits:
401(k) matching
Medical, dental, and vision benefits
Life insurance
Paid Time Off
Learning and tuition reimbursement
Employee product discounts
A supportive and engaging work culture
Equal Opportunity
Industrial Revolution is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Qualified applicants will be considered without regard to race, color, gender, religion, age, national origin, marital or military status, sexual orientation, gender identity, the presence of any sensory, mental, or physical disability, genetic information, or any other status or characteristic protected by local, state, or federal law. Compensation will be commensurate with professional work experience.
