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Marketing Manager


Posted by Okuma Fishing Tackle Corp on 06/18/2024

Job Basics

Industry Sector: Fishing

Job Categories: Management - Product -Brand

Company Type: HardGoods/Equipment

State: CA

City: Ontario

Country: United States

Required Experience: 5 - 7 years

Contact Name: Gerardo Escobedo

Job Type: Full Time

Salary: $90,000 to $120,000

Required to Relocate: Yes

Required to Travel: Yes

Employee May Telecommute: No

Job Seeker Must Live Within: 25 miles

Job Description & Requirements

Full job description

Job Summary

The Company:

Okuma Fishing Tackle has an immediate opening for a Marketing Manager position in Ontario, California. If you are great at end to end Marketing for a growing branded company and looking for your next great career opportunity then look no further. Our company of 50 team members strives to supply world class customer service and top of the line sports recreation equipment that is distributed to all of United States and Canada. Our company recently celebrated our 29 year anniversary, and are looking for an energetic candidate full of new ideas to join our team.

Okuma Fishing Tackle is an international manufacturer and distributor of a variety of fishing tackle products. Our Ontario, California warehouse is home to our North American distribution center.

At Okuma, we take personal and professional development very seriously. We make an ongoing effort to build and develop all of our employees through on-the-job training, courses, workshops, feedback, coaching and other activities. We offer you an exciting platform to leverage your experience and skills to maximize Okuma’s goals for the year.

The Job:

The Marketing Manager represents Okuma and FishLab brands, coordinating all consumer and retail promotional efforts. The Marketing Manager is responsible for planning and coordinating all branding policies and programs. Working closely with Sales and Product development, the successful Marketing Manager will continue to drive demand of our brands, as well as work with industry partners to protect and grow recreational fishing opportunities and help achieve companywide goals. This position qualifies for hybrid scheduling; 3 days in office and 2 days work from home.

Essential Duties and Responsibilities:

  • Lead and manage marketing and promotional team at Okuma
  • Identify and execute all consumer marketing efforts.
  • Meet marketing department financial objectives; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
  • Develop and maintain media plan, including negotiating media buys
  • Develops strategic partnerships to drive brand awareness
  • Manage all aspects of content creation, e-mail, social media, ads, etc.
  • Use consumer and competitive research to conceptualize marketing campaigns.
  • Leads internal efforts in developing implementation of marketing best practices for the department.
  • Leads cross department product launch communications and schedules.
  • Analyze marketing project performance and product introdution performances.
  • Manage trade shows and event organization, including development of fixtures and retail POP.
  • Develops and maintains third-party service provider relationships.
  • Oversee additional marketing content development, including PR, press releases, catalog content, and sales tools.
  • Performs all necessary supervisory functions to effectively and efficiently manage the department and maintain a qualified staff of 3 direct reports
  • Ensure the brand massaging and integrity to both internal and external audiences.


  • Participates in daily,weekly, monthly and annual planning process as appropriate.
  • Performs all duties and responsibilities in a timely and effective manner in accordance with established company policies to achieve the overall objectives of this position.
  • Maintains a favorable working relationship with all other company employees to foster aid promote a cooperative and harmonious working climate which will be conducive to maximum employee morale, productivity, and efficiency/effectiveness.
  • Projects a favorable image of the companies to promote its aims and objectives and foste and enhance public recognition and acceptance of all of its areas of endeavor.
  • Keeps Company President promptly and fully formed of all problems or unusua lmatters of significance and takes prompt corrective action when necessary or suggests alternative courses of action which may be taken.
  • Performs all necessary supervisory functions to effectively and efficiently manage 3 direct reports
  • Communicates areas of accountability and performance expected of personnel assigned
  • Determines standards of performance as a basis to review progress of personnel assigned and ensures proper training of personnel assigned.
  • Works closely with HR regarding any recommendations for salary adjustments. transfers, promotions and dismissals. Directs staff to cohesively support strategic objectives, directs facility line-management to enhance staff and team skills and competencies and establishes team performance objectives.
  • Defines and forecasts needed skills, tools and equipment to meet project objectives.
  • Performs other duties and responsibilities as required or requested
  • Ability to maintain confidentially of information and data

Job Qualifications:

  • Proven leadership and collaboration skills with the ability to effectively supervise, coach, and influence employees with deep experience in prioritization of deliverables and tasks
  • Communication proficiency and ability to partner and communicate with all levels of an organization from hourly associates to senior management, as well as with customer and vendor contacts
  • Exhibits sound business judgment, strong analytical skills, and a proven track record of taking ownership, leading data-driven analyses, and influencing results
  • Exhibits strong ethics and integrity with a passion for driving continuous improvement
  • Must be able to collaborate across departments to drive optimal productivity; foster a team work environment in which diverse backgrounds are respected and valued
  • Proven negotiation skills and demonstrated skills associated with building vendor relationships.
  • Possess the understanding and ability to discuss and explain product functions, technology and applications.
  • Strong knowledge of marketing and promotional trends, including social media, digital, video and traditional marketing.
  • Ability to present materials, possession of strong creative skills, and problem-solving skills.
  • Demonstrated track record of managing others, with clear expectations, and performance tracking.
  • Strong written and verbal communication skills, as well as exceptional time management and planning skills
  • Mid to high-level computer skills, experience using Microsoft Office Suite.
  • Ability to travel, work extended show hours, and be willing to work outside of normal office hours
  • Must report to work at scheduled time, be able to work a minimum 83OAM-5PM Monday – Friday schedule with additional hours as needed and maintain satisfactory attendance with limited unscheduled absences.
  • Fishing or Outdoor Industry experience required


  • Minimum Bachelor's degree in Marketing, Adverstising or related field, and 5+years' progressive experience as Marketing Manager
  • Hands-on experience with the development and deployment of departmental metrics, and experience monitoring the quality, quantity, cost and efficiency of the department standard operating procedures. Familiarity with MS Officesuite, Adobe, SEO, etc
  • Experience with ERP systems, NetSuite preferred

Benefits Offered:

  • Employee Paid Healthcare 100% (health, vision, dental)
  • 8 paid holidays
  • 3 week vacation
  • 401K after 1 year of Employment
  • Job Type: Full-time
  • Shift: 1st Shift
  • Discount Program

About Okuma Fishing Tackle Corp

Okuma Fishing Tackle Corporation is a suppiler of fishing rods, reels, bags and accessories an apparel