Posted by Moots Cycles on 08/11/2024

Job Basics

Industry Sector: Bike

Job Categories: Marketing & Digital Marketing

Company Type: HardGoods/Equipment

State: CO

City: Steamboat Springs

Country: United States

Required Experience: 7 - 10 years

Job Type: Full Time

Salary: Up to $110,000

Required to Relocate: No

Required to Travel: Yes

Employee May Telecommute: Yes

Job Seeker Must Live Within: Telecommute

Job Description & Requirements

Marketing Director

 

About Moots:

Moots Cycles has been handcrafting premium titanium bicycles in Steamboat Springs, CO since 1981. Renowned for our unparalleled quality, meticulous attention to detail, and deep-rooted passion for cycling, we stand as a leader in the bike industry. Our commitment to innovation and craftsmanship is as strong today as it was over four decades ago.

 

 

Position Summary:

As the Marketing Director at Moots Cycles, you'll be the driving force behind honoring our storied legacy while advancing its authenticity into the contemporary market. You’ll develop and execute innovative marketing strategies that celebrate our heritage and propel Moots forward. As Moots’ Chief Brand Advocate, you'll be pivotal in amplifying our distinctive identity, fostering deeper community connections, and leveraging our rich history to elevate engagement and passion for our brand.

 

 

Responsibilities:

• Strategic Development: Create and execute a comprehensive marketing strategy that aligns with Moots Cycles’ brand heritage and future vision.

• Brand Advocacy: Act as the Chief Brand Advocate, ensuring that all marketing efforts authentically reflect and amplify the Moots Cycles identity.

• Market Analysis: Conduct in-depth market research to identify trends, opportunities, and consumer preferences, using insights to inform marketing strategies.

• Campaign Management: Design, launch, and manage marketing campaigns that highlight the unique qualities of Moots Cycles and engage target audiences.

• Creative Direction: Oversee the development of compelling content and creative assets that resonate with both long-time enthusiasts and new customers.

• Digital Strategy: Drive digital marketing initiatives, including social media, email campaigns, and online advertising, to enhance brand visibility and engagement.

• Partnerships and Collaborations: Forge strategic partnerships and collaborations that expand Moots’ reach and reinforce its brand presence in the market.

• Customer Engagement: Develop programs and initiatives to foster a strong, loyal community around the Moots Cycles brand, including events, promotions, and customer feedback mechanisms.

• Brand Consistency: Ensure consistency in brand messaging and visual identity across all marketing channels and touchpoints.

• Performance Tracking: Monitor and analyze the effectiveness of marketing campaigns and strategies, adjusting approaches based on performance data and insights.

• Innovation Exploration: Explore and implement innovative marketing techniques and trends to present Moots Cycles in fresh and engaging ways.

• Budget Management: Oversee the marketing budget, ensuring efficient allocation of resources to maximize return on investment and support strategic goals.

 

 

Qualifications:

• Proven Expertise: Extensive experience in marketing leadership roles, with a strong track record of developing and executing successful brand strategies in the consumer or lifestyle sectors.

• Brand Passion: Deep understanding and enthusiasm for the cycling industry, with a passion for preserving and evolving brand authenticity in a contemporary context.

• Innovative Thinking: Demonstrated ability to think creatively and strategically, embracing new trends and technologies to drive brand engagement and growth.

• Digital Savvy: Proficiency in digital marketing platforms, social media, content management systems, and data analytics, with a knack for leveraging digital tools to amplify brand presence.

• Analytical Skills: Strong analytical skills with experience in interpreting marketing data and insights to inform strategy and optimize campaign performance.

• Creative Vision: Ability to guide and inspire creative teams, with a portfolio showcasing innovative and impactful marketing campaigns.

• Leadership: Proven experience in leading cross-functional teams, fostering collaboration, and driving high performance in dynamic environments.

• Consumer-Centric Approach: Skilled in understanding and addressing customer needs and behaviors, with a focus on building meaningful and lasting relationships.

• Trend Awareness: Up-to-date with current and emerging marketing trends, particularly in the context of the cycling industry and lifestyle brands.

• Adaptability: Flexibility to adapt strategies and tactics in response to changing market conditions and emerging opportunities.

• Effective Communication: Excellent verbal and written communication skills, with the ability to convey brand messages clearly and persuasively to diverse audiences.

• Strategic Vision: Strong strategic thinking and problem-solving abilities, with experience in managing budgets and aligning marketing efforts with overall business objectives.

 

 

Relationships:

• Reports To: President of Moots Cycles.

• Direct Management: Oversees all marketing roles and external partners.

• Collaborates With: Works closely with all members of the leadership team to align marketing efforts with overall company objectives.

 

About Moots Cycles

Moots Cycles has been handcrafting high end titanium bicycles in Steamboat Springs, CO since 1981. Our reputation for quality, thoughtful attention to detail and a passion for cycling makes us a leader in the bike industry.  Our company culture of cycling zeal carries through to the entire team and is an important part of everything we do, leading to a fun, rewarding, and engaging work environment.