Founded in 2009, Cheeky Fishing develops, manufactures, markets and sells high performance fishing reels, equipment and apparel. The company is dedicated to pushing the limits of product design to create fly fishing equipment that specifically aligns with the demands of a growing demographic of progressive anglers. To that end, the company launched a second brand in 2014, Wingo Outdoors, a manufacturer of belts, accessories and pet products geared towards outdoor and fishing enthusiasts. Cheeky Fishing and Wingo Outdoors are co-located in North Adams, MA and run side-by-side under the parent entity North Point Brands.
Cheeky and Wingo currently distribute product on six continents through a robust dealer network of specialty fishing, outdoor and “Big Box” retailers, as well as an online direct-to-consumer platform.